Kate Watson-Smyth, author of Mad about the House, the UK’s number one interiors blog has joined forces with Rukmini Patel, a leading interior designer of British Asian origin to launch ‘Design for Diversity’; a nationwide campaign to promote inclusivity within the interiors industry which has, in light of recent events, been called out for its lack of representation over the years.
The campaign asks brands, blogs and businesses to commit to a pledge which opens the door to change. Whether it be conversations or ideas, internships and work placements or a more diverse workplace and/or supplier base, all angles point towards a more welcoming, multicultural and equal environment for everyone.
The pledge will take the shape of a ‘sticker’, placed on said brand’s website, which will take visitors through to the following pledge. It can be promoted across websites, social media and all other marketing channels to highlight it is committed to change and promoting diversity within the design community. The pledge is open to brands, as well as publications, influencers, thought-leaders and design businesses, uniting all corners of the industry with one goal in mind.
Little Red will be exclusively launching Design for Diversity in the UK to press. For further info on the campaign, please contact isabelle@littleredpr.co.uk.
Press Loft supports Design for Diversity
Kate and Rukmini have created the Design For Diversity Pledge. Please show your support on social media by tagging them. Rukmini is @rukminipatelinteriordesign and Kate is
@mad_about_the_house. The hashtag is #designfordiversity.
If you do wish to get full details of the initiative please check out their blogs:
https://www.madaboutthehouse.com/design-for-diversity-the-pledge/
https://www.rukminipatel.com/design-for-diversity-initiative-2/
