Let’s be honest: bathroom products don’t always get the same limelight as velvet sofas or statement chandeliers. But that doesn’t mean they shouldn’t. With interiors content booming across print, digital, and social, any bathroom brand can have a real opportunity to make a splash (yes, pun intended). The catch? You need a solid Bathroom PR strategy to cut through the noise.
From glossy design magazines to high-traffic interiors blogs, getting your brand featured can lead to increased brand awareness, backlinks for SEO, and real commercial impact. But it’s not just about shouting into the void and hoping a journalist hears you – it’s about being strategic, visual, and prepared. Let’s break it down.
What Editors and Bloggers Are Looking For
First things first: visuals. Editors don’t just want to read about your new basin or rainfall shower head – they want to see it. High-quality, professionally styled photography is the quickest way to catch their attention (and get you shortlisted for coverage). Think lifestyle images, clean cut-outs, and seasonal styling.
That brings us to the next point: timing. Bathroom content that ties into current trends – spring refreshes, self-care spaces, eco upgrades, or luxury hotel-inspired looks – is much more likely to land than a generic launch.
Journalists also love a hook. Have you just won an award? Partnered with a notable designer or launched an industry-first product? That’s gold. Media outlets want content that feels fresh and relevant, and ideally gives their readers a reason to stop scrolling.
How to Build a Strong PR Kit for Your Bathroom Brand
If you want your Bathroom PR efforts to succeed, you’ll need more than a great product — you’ll need a great press kit. At a minimum, make sure you’ve got:
- High-res product cut-outs
- Beautifully styled lifestyle images
- Clear product descriptions and pricing
- A short, engaging brand story (think elevator pitch, not autobiography)
You should also consider including seasonal lookbooks or curated collections if you have a wider range. This makes it easier for editors to visualise how your products fit into different features. Platforms like Press Loft can take a lot of the heavy lifting off of your shoulders here. Not only can you upload and distribute your images and press releases in minutes, but you also get access to insights like what media are searching for – which you’ll find in our Bathroom PR guides. Consider it your secret weapon for smarter pitching.
Research the Right Publications and Blogs
Not all press is created equal — and neither are the people writing it. A big part of effective Bathroom PR is knowing where your products are most likely to shine, so it’s important to do a little research.
Start with a shortlist of interior design magazines and influential home blogs. Think Ideal Home, House Beautiful, Real Homes, Elle Decoration, and Apartment Therapy — but also look at smaller titles that are hyper-targeted or regionally popular. These often have incredibly loyal audiences.
Editorial calendars are your best friend here. They’ll tell you when a publication is working on relevant features, so you can time your pitches perfectly. And whatever you do, tailor your outreach. Editors can spot a copy-paste pitch from a mile away — and it usually ends up in the bin.
Word a Winning Pitch
No one – and we mean no one – wants to read a cold email that opens with “Dear Sir/Madam.” If you’re serious about getting your bathroom brand featured, your pitch needs to be personalised, compelling, and straight to the point.
Lead with your strongest angle. Is it a bold new tile design? A sustainable material swap? A celeb collab? Make sure that hook is in your first line. Keep the rest concise: 3-4 lines max, with a link to your media kit or Press Loft profile.
If you’re using Press Loft, even better. You can pitch directly to media using built-in tools – and track who’s engaging with your assets. It’s like having your own PR agency without the overheads (or the need to chase journalists across five different email threads).
Leverage PR Platforms for Greater Reach
Building media relationships from scratch is tough – especially when you’re juggling everything else that comes with running a business. That’s where platforms like Press Loft come in.
Our job is to connect bathroom brands like yours with thousands of interiors journalists and bloggers, all actively looking for content. With just a few clicks, you can upload your press materials, get them in front of the right people, and even see when and where your images are being downloaded.
It’s a serious time-saver – and for brands that don’t have the budget for a full-service PR agency, it’s one of the most efficient ways to get featured.
So, What’s Next?
Getting your bathroom brand featured in top magazines and interiors blogs isn’t just a nice-to-have – it’s a business move. With the right imagery, a solid press kit, well-researched pitches, and tools like Press Loft, it’s absolutely doable (and dare we say, kind of fun?).
So if you’re ready to take your Bathroom PR to the next level, now’s the time to get started. Set up your profile, upload your assets, and let the press come to you. Need a hand? Sign up for a free trial or book a demo to see how it all works.
What is Press Loft?
Press Loft is a PR platform specialising in the home, gift and lifestyle sectors that helps thousands of brands to get their products into the press. Their PR tools allow companies to easily secure press coverage and quality backlinks for SEO by connecting with their network of 26,000+ journalists, bloggers and influencers.
Did you know that we offer a FREE trial of our PR tools (including influencer outreach) for new brands? Click here to start your free trial and join over 1,300 brands already using Press Loft for their business.
