You’ve nailed your product design, perfected your colour palette, and maybe even landed a few glowing customer reviews. But if your kitchen brand isn’t showing up in interiors magazines and blogs? You could be missing out on major brand awareness, web traffic, and – let’s be blunt – sales. That’s why a smart Kitchen PR strategy can be a serious growth lever.
The right feature in a magazine or blog can position your brand as the one to watch, drive instant visibility, and build long-term credibility in a crowded market. But landing that coverage takes more than a great product. From standout imagery to perfectly-timed pitches, let’s walk through exactly what it takes to get your kitchen brand noticed by editors and bloggers alike.
Know What Editors and Bloggers Are Looking For
Let’s start with the non-negotiable: visuals. When it comes to Kitchen PR, high-quality, styled imagery isn’t a nice-to-have – it’s the price of entry. Think clean cut-outs, lifestyle shots that bring the product to life, and styling that fits the season or trend (because yes, journalists do care if your spring-ready kitchenware is still shown with pinecones).
Newness is another biggie. Media love to spotlight fresh product drops, limited editions, or anything that feels unique or industry-first. Bonus points if it ties into a current interiors trend, whether that’s eco-conscious swaps, elevated storage, or nostalgic palettes.
And don’t overlook the power of a good hook. Awards, designer collaborations, and even influencer partnerships can all give your pitch that extra edge — something that says, “This is more than just a spatula.”
How to Build a Strong PR Kit for Your Kitchen Brand
Before you even think about pitching, you need a solid PR kit – one that makes it ridiculously easy for journalists to understand (and love) your brand.
Here’s what to include:
- High-res product images (cut-outs + styled lifestyle shots)
- Clear, engaging product descriptions
- Your brand story — short, punchy, and full of personality
- RRP, materials, stockist info, and any relevant launch dates
- Optional but impactful: seasonal lookbooks or trend edits
Remember, journalists are busy. If they can’t find what they need in two clicks, they’ll move on.
This is exactly where Press Loft shines. Our platform helps you upload and distribute your media assets in minutes — no Dropbox chaos, no chasing up links. Even better? You’ll find Kitchen PR guides packed with search data and insights to help you time your campaigns and tailor your strategy based on what the media actually want. Data meets design, basically.
Research the Right Publications and Blogs
Getting featured isn’t about blasting the same email to every editor under the sun – it’s about targeting the right ones with the right message.
Start with the titles your customers already read: Ideal Home, House Beautiful, Real Homes, Elle Decoration, and Apartment Therapy are all great benchmarks. But don’t sleep on niche blogs or regional publications – they may have smaller teams, but they’re often more open to spotlighting emerging brands.
Top tip: Check their editorial calendars (often published online) to see what features they’re planning ahead of time. If a magazine is prepping a “Small Kitchen Solutions” spread for August, you’ll want to pitch that clever space-saving trolley now, not next month.
And whatever you do, tailor your pitch. Mention past articles you loved, explain why your product fits their style, and keep the tone aligned with their audience. Editors can spot a generic pitch from a mile off – and it usually goes straight to archive.
Word a Winning Pitch
You’ve got the images, the products, the story – now it’s time to put it all together in a pitch that actually gets opened.
Start by making it personal. Use the editor’s name (not just “Hi team”), and reference something they’ve written or worked on recently. Then, lead with your hook: What makes this product or range special? What trend or feature could it slot into?
Keep it snappy – you’re not writing an essay. Three short paragraphs is plenty. And always include a link to your media kit or Press Loft profile so they can explore your assets immediately (no one wants to request images over three email threads).
If you’re on Press Loft, you can pitch directly from the platform – and track who’s opened or downloaded what. No guesswork, no ghosting, just insights that make your Kitchen PR outreach smarter.
Leverage PR Platforms for Greater Reach
If you’re not already using a PR platform, here’s your sign.
Tools like Press Loft are designed to give kitchen and interiors brands the visibility they deserve — without the cost of a full-blown Kitchen PR agency. You can upload your images and press releases, tag products by trend or category, and get instant access to a network of journalists and bloggers actively searching for content like yours.
Even better? They can download images immediately — meaning less time faffing with WeTransfer links and more time focusing on actual PR wins.
Whether you’re promoting kitchen accessories, large appliances, or design-led furniture pieces, platforms like Press Loft make the whole process faster, easier, and more effective.
Conclusion
Media coverage doesn’t have to be an elusive dream. With strong visuals, a clear PR kit, thoughtful pitching, and the right tools, getting your kitchen brand featured in top interiors magazines and blogs is 100% achievable.
So why wait? Explore how platforms like Press Loft can take the pressure off and put your brand in front of thousands of media contacts. Sign up for a free trial or book a quick demo — and let’s get your products the coverage they deserve.
