Too early to think about Christmas? Not if you’re in PR or retail. With long-lead gift guides already underway and seasonal campaigns beginning to take shape, now’s the time to get ahead – and our Christmas 2025 Trend Report is here to help.
We’ve been tracking early product launches, media interest and shifting consumer habits to bring you this year’s festive forecast, packed with insight and inspiration to help shape your storytelling, photography and PR from the very start.
Whether you’re planning your outreach or refreshing your imagery, it’s everything you need to build a standout seasonal campaign while there’s still time to make an impact.
The full webinar and downloadable guide are live now – but here’s a sneak peek at four trends that are already picking up serious momentum:
Cherry-Coded
Cherry red is taking the festive spotlight this year – deeper and glossier than candy cane, bolder than crimson, and polished enough to feel grown-up. From lacquered finishes and velvet ribbons to bold glassware and tinted tableware, this vibrant hue is set to make a statement across interiors, gifting and fashion for the festive season. It pairs beautifully with warm whites and antique golds, offering endless styling opportunities for everything from press imagery to product packaging.
Coquette
Bows may have led the way last year, but 2025 sees the trend evolve into something softer and more romantic. Coquette Christmas brings in blush tones, ruffled textures, pearlescent accents and vintage-inspired details – lace trims, dainty silhouettes, and satin finishes that feel dreamy but elevated. Whether you’re styling a product shoot or developing new designs, this trend taps into a sense of nostalgia and femininity without tipping into overly sweet territory.
Spiced Cocoa
Warm, comforting and quietly luxurious, Spiced Cocoa captures the growing appetite for brown tones in interiors and fashion, so its no surprise that we’ll see this influencing our festive styling for Christmas 2025. Expect to see everything from cinnamon velvets and chocolatey wools to tinted glass and rustic ceramic glazes. This palette works beautifully as a base for styling, softening metallics, grounding brighter hues, and adding a sense of understated depth to festive décor. Think gingerbread houses, heritage-inspired textures, and rich tonal layering.
Tiny Treasures
This trend is all about charm – literally and figuratively. Miniature gifts, collectables and keepsakes take centre stage for Christmas 2025, with a focus on sentimentality and surprise. From enamel pins and charm jewellery to petite beauty buys, handcrafted trinkets and beadwork baubles, the joy lies in curation and storytelling. Perfect for stocking fillers, cracker gifts or limited-edition bundles, these tiny details are designed to spark delight.
Want to explore the full set of trends? You can now watch the webinar and download your copy of the report for deeper insights, styling inspiration and festive PR tips to guide your strategy.
