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We were delighted to chat with Holly Harrison from TikTok on July 16th, 2021 – The hour-long conversation covered everything from key metrics, how to get started, and inspiring content that brands are creating for TikTok.
During the webinar we covered everything you need to make TikTok work for your brand:
- Intro to TikTok – key metrics and success stories
- How to get started – setting up your brand on TikTok
- Content format ideas
- How brands can work with influencers – Press Loft TikTok integration on collaborations
- How to advertise on TikTok – walkthrough
About Holly Harrison:
Holly Harrison is a Retail Brand Partnerships Manager, managing a portfolio of brands in the Fashion, Retail and Luxury verticals from their TikTok London office.
She is working on advertising and creator partnerships, performance-led digital media, and e-commerce solutions to help grow brands on the platform and meet clients‘ strategic business goals.
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. They now have 1.1 billion monthly users on the app. TikTok has also been the most downloaded social media app in the past 12 months.