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If you’re a gardening business, you know that getting your name out there is crucial to your success.
It can be tough to break through the noise and get people to take notice of your company.
That’s where publicity comes in. In this blog post, we’ll discuss some tips for getting publicity for your gardening company.
With a little effort, you can position your business as an industry leader and watch it grow!
PR strategy for a gardening business
There are a few key things to keep in mind when crafting a PR strategy for your gardening business.
First, think about what makes your company unique. What sets you apart from the competition? Do you have any innovative products or services?
Gardening has a large customer base in the high-earner category. For these clients, establishing a connection to your brand is crucial. Once they like you, they are ready to spend a large amount of money and buy multiple things from you. They will also happily brag about your brand to their friends.
Do your best to establish an emotional connection with them. A good founding story can go a long way. So is associating your brand with a cause they care about such as animal welfare, nature conservation, or charities. It’s your job to find out what this unique angle can be and tell a story that gets their attention.
Once you’ve identified what makes your company special, compile a list of relevant publications and start reaching out to media outlets that you think would be interested in your story.
Pitch them your unique angle and try to secure some coverage.
In addition to reaching out to the media, you can also use social media to spread the word about your business.
Make sure to post interesting content and engage with potential customers online.
Gardening is a very visual niche, so visual platforms such as Pinterest and Instagram can work particularly well. Promotions with popular influencers on these platforms can also yield high returns on your PR budget.
With a little effort, you can get the publicity you need to grow your gardening business!
How can a gardening PR agency help?
Working with a gardening PR agency can take your publicity efforts to the next level.
A good PR agency will have established relationships with members of the media and can help you secure high-quality coverage for your business.
They can also develop creative social media campaigns and promotions that will get people talking about your company.
If you’re serious about growing your gardening business but don’t have the time, ideas, or connections to execute a full PR campaign, working with a PR agency is a wise investment.
Top garden PR agencies
Hornby Whitefoot PR – This boutique PR agency team is specializing in gardening and home leisure brands, offering a range of media relations, marketing, and event support services. They are also a long-term client of Press Loft.
Paskett Public Relations – Gardening and horticulture PR is the core focus of this boutique agency. Clients include the likes of Honda, Griffin Glasshouses, and The Posh Shed Company.
Emma Mason PR – led by Emma Mason, a journalist-turned-PR professional this small team of specialists knows what it takes to make your gardening brand stand out.
Garden Media Group – Offering a full range of services from brand awareness, product launches, and PR to content and social media marketing, this 9-person team is all about making gardening brands succeed.
Honest Communications – Focusing on gardening, lifestyle, and sustainable living, this agency offers PR and content creation services. The impressive list of clients includes BASF, Wilkinson Sword, and Hillier.
Motive PR – This Nottingham-based small PR consultancy takes care of the full range of media relations services for clients in gardening, fashion, food & drink, and health niches.
Related PR agencies
Why use Press Loft?
If you’re serious about getting publicity for your gardening business but not quite ready to work with an agency, Press Loft is the solution for you.
We work with over 22,000 media outlets around the world and can help you get your story in front of the right people.
Our platform makes it easy to find and contact relevant journalists, track your coverage, and measure your results.
An innovative media library, creative studio, and collaboration tools are used and loved by many PR professionals and brand owners every day.
Start right now by signing up for our FREE TRIAL and learning more about how we can help you grow your business!