{"id":11967,"date":"2020-05-11T11:00:58","date_gmt":"2020-05-11T11:00:58","guid":{"rendered":"https:\/\/blog.pressloft.com\/?p=11967"},"modified":"2020-05-11T11:24:03","modified_gmt":"2020-05-11T11:24:03","slug":"so-schreiben-sie-eine-pressemitteilung","status":"publish","type":"post","link":"https:\/\/blog.pressloft.com\/de\/2020\/05\/so-schreiben-sie-eine-pressemitteilung\/","title":{"rendered":"So schreiben Sie eine Pressemitteilung"},"content":{"rendered":"\n<p>Wenn Sie zum ersten Mal eine Pressemitteilung schreiben oder einfach nur nach Tipps und Tricks zur Strukturierung suchen, erkl\u00e4rt Ihnen Nicola Snell Schritt f\u00fcr Schritt die Gestaltung und das Verfassen einer Pressemitteilung, die einem ins Auge f\u00e4llt und sich von der Masse abhebt.<\/p>\n\n\n\n<p>Wie Sie bestimmt wissen, erhalten Journalisten tagt\u00e4glich Hunderte von Pressemitteilungen in ihren Posteing\u00e4ngen. Das macht es f\u00fcr Unternehmen \u00e4u\u00dferst schwierig, sich Geh\u00f6r zu verschaffen.<\/p>\n\n\n\n<p>Also h\u00f6ren Sie zu, machen Sie sich Notizen und probieren Sie es aus!<\/p>\n\n\n\n<p>Wie Sie Ihre Pressemitteilung strukturieren (Video auf Englisch)<br><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qr7SNWkcVHQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=de-DE&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Brauchen Sie weitere Unterst\u00fctzung beim Versenden oder Verfassen einer Pressemitteilung? Bitte nehmen Sie Kontakt mit uns auf: info@pressloft.com<\/p>\n\n\n\n<p>Wussten Sie schon? Press Loft bietet einen Verteilerdienst von Pressemitteilungen f\u00fcr Inneneinrichtungs- und Geschenkartikelunternehmen; bei Interesse finden Sie hier unsere Preise!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wenn Sie zum ersten Mal eine Pressemitteilung schreiben oder einfach nur nach Tipps und Tricks zur Strukturierung suchen, erkl\u00e4rt Ihnen Nicola Snell Schritt f\u00fcr Schritt die Gestaltung und das Verfassen einer Pressemitteilung, die einem ins Auge f\u00e4llt und sich von der Masse abhebt. Wie Sie bestimmt wissen, erhalten Journalisten tagt\u00e4glich Hunderte von Pressemitteilungen in ihren [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1345],"tags":[],"class_list":["post-11967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-marketing-tipps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So schreiben Sie eine Pressemitteilung - Press Loft blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pressloft.com\/de\/2020\/04\/how-to-write-a-press-release\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So schreiben Sie eine Pressemitteilung - Press Loft blog\" \/>\n<meta property=\"og:description\" content=\"Wenn Sie zum ersten Mal eine Pressemitteilung schreiben oder einfach nur nach Tipps und Tricks zur Strukturierung suchen, erkl\u00e4rt Ihnen Nicola Snell Schritt f\u00fcr Schritt die Gestaltung und das Verfassen einer Pressemitteilung, die einem ins Auge f\u00e4llt und sich von der Masse abhebt. Wie Sie bestimmt wissen, erhalten Journalisten tagt\u00e4glich Hunderte von Pressemitteilungen in ihren [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Loft blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PressLoft\/?locale=en_GB\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-11T11:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-11T11:24:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Press Loft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Press Loft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/\"},\"author\":{\"name\":\"Press Loft\",\"@id\":\"https:\/\/blog.pressloft.com\/#\/schema\/person\/58b68ec6ef899e9013583ea238e8e6b2\"},\"headline\":\"So schreiben Sie eine Pressemitteilung\",\"datePublished\":\"2020-05-11T11:00:58+00:00\",\"dateModified\":\"2020-05-11T11:24:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/\"},\"wordCount\":153,\"publisher\":{\"@id\":\"https:\/\/blog.pressloft.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1\",\"articleSection\":[\"PR &amp; Marketing-Tipps\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/\",\"url\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/\",\"name\":\"So schreiben Sie eine Pressemitteilung - Press Loft blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pressloft.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1\",\"datePublished\":\"2020-05-11T11:00:58+00:00\",\"dateModified\":\"2020-05-11T11:24:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.pressloft.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"So schreiben Sie eine Pressemitteilung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.pressloft.com\/#website\",\"url\":\"https:\/\/blog.pressloft.com\/\",\"name\":\"Press Loft blog\",\"description\":\"PR Made Simple\",\"publisher\":{\"@id\":\"https:\/\/blog.pressloft.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.pressloft.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.pressloft.com\/#organization\",\"name\":\"Press Loft blog\",\"url\":\"https:\/\/blog.pressloft.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/blog.pressloft.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2023\/09\/blog-logo.png?fit=272%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2023\/09\/blog-logo.png?fit=272%2C90&ssl=1\",\"width\":272,\"height\":90,\"caption\":\"Press Loft blog\"},\"image\":{\"@id\":\"https:\/\/blog.pressloft.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PressLoft\/?locale=en_GB\",\"https:\/\/www.instagram.com\/pressloft\/?hl=en-gb\",\"https:\/\/uk.linkedin.com\/company\/pressloft\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.pressloft.com\/#\/schema\/person\/58b68ec6ef899e9013583ea238e8e6b2\",\"name\":\"Press Loft\",\"sameAs\":[\"http:\/\/www.pressloft.com\",\"https:\/\/www.instagram.com\/pressloft\/\"],\"url\":\"https:\/\/blog.pressloft.com\/de\/author\/editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"So schreiben Sie eine Pressemitteilung - Press Loft blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.pressloft.com\/de\/2020\/04\/how-to-write-a-press-release\/","og_locale":"de_DE","og_type":"article","og_title":"So schreiben Sie eine Pressemitteilung - Press Loft blog","og_description":"Wenn Sie zum ersten Mal eine Pressemitteilung schreiben oder einfach nur nach Tipps und Tricks zur Strukturierung suchen, erkl\u00e4rt Ihnen Nicola Snell Schritt f\u00fcr Schritt die Gestaltung und das Verfassen einer Pressemitteilung, die einem ins Auge f\u00e4llt und sich von der Masse abhebt. Wie Sie bestimmt wissen, erhalten Journalisten tagt\u00e4glich Hunderte von Pressemitteilungen in ihren [&hellip;]","og_url":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/","og_site_name":"Press Loft blog","article_publisher":"https:\/\/www.facebook.com\/PressLoft\/?locale=en_GB","article_published_time":"2020-05-11T11:00:58+00:00","article_modified_time":"2020-05-11T11:24:03+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1","type":"image\/png"}],"author":"Press Loft","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Press Loft","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#article","isPartOf":{"@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/"},"author":{"name":"Press Loft","@id":"https:\/\/blog.pressloft.com\/#\/schema\/person\/58b68ec6ef899e9013583ea238e8e6b2"},"headline":"So schreiben Sie eine Pressemitteilung","datePublished":"2020-05-11T11:00:58+00:00","dateModified":"2020-05-11T11:24:03+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/"},"wordCount":153,"publisher":{"@id":"https:\/\/blog.pressloft.com\/#organization"},"image":{"@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1","articleSection":["PR &amp; Marketing-Tipps"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/","url":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/","name":"So schreiben Sie eine Pressemitteilung - Press Loft blog","isPartOf":{"@id":"https:\/\/blog.pressloft.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#primaryimage"},"image":{"@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1","datePublished":"2020-05-11T11:00:58+00:00","dateModified":"2020-05-11T11:24:03+00:00","breadcrumb":{"@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/blog.pressloft.com\/2020\/04\/how-to-write-a-press-release\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.pressloft.com\/"},{"@type":"ListItem","position":2,"name":"So schreiben Sie eine Pressemitteilung"}]},{"@type":"WebSite","@id":"https:\/\/blog.pressloft.com\/#website","url":"https:\/\/blog.pressloft.com\/","name":"Press Loft blog","description":"PR Made Simple","publisher":{"@id":"https:\/\/blog.pressloft.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.pressloft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/blog.pressloft.com\/#organization","name":"Press Loft blog","url":"https:\/\/blog.pressloft.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/blog.pressloft.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2023\/09\/blog-logo.png?fit=272%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2023\/09\/blog-logo.png?fit=272%2C90&ssl=1","width":272,"height":90,"caption":"Press Loft blog"},"image":{"@id":"https:\/\/blog.pressloft.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PressLoft\/?locale=en_GB","https:\/\/www.instagram.com\/pressloft\/?hl=en-gb","https:\/\/uk.linkedin.com\/company\/pressloft"]},{"@type":"Person","@id":"https:\/\/blog.pressloft.com\/#\/schema\/person\/58b68ec6ef899e9013583ea238e8e6b2","name":"Press Loft","sameAs":["http:\/\/www.pressloft.com","https:\/\/www.instagram.com\/pressloft\/"],"url":"https:\/\/blog.pressloft.com\/de\/author\/editor\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.pressloft.com\/wp-content\/uploads\/2020\/05\/2.png?fit=1024%2C512&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbvzo7-371","_links":{"self":[{"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/posts\/11967\/"}],"collection":[{"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/users\/12\/"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/comments\/?post=11967"}],"version-history":[{"count":3,"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/posts\/11967\/revisions\/"}],"predecessor-version":[{"id":12000,"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/posts\/11967\/revisions\/12000\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/media\/11973\/"}],"wp:attachment":[{"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/media\/?parent=11967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/categories\/?post=11967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.pressloft.com\/de\/wp-json\/wp\/v2\/tags\/?post=11967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}