{"id":9630,"date":"2017-05-23T15:43:12","date_gmt":"2017-05-23T15:43:12","guid":{"rendered":"https:\/\/blog.pressloft.com\/?p=9630\/"},"modified":"2017-11-21T13:57:07","modified_gmt":"2017-11-21T13:57:07","slug":"was-ist-influencer-marketing","status":"publish","type":"post","link":"https:\/\/blog.pressloft.com\/de\/2017\/05\/was-ist-influencer-marketing\/","title":{"rendered":"Was ist Influencer Marketing?"},"content":{"rendered":"

Influencer Marketing\u00a0wird immer beliebter und ist bereits f\u00fcr viele Marken ein wichtiger Teil des Online-Marketings. Was genau ist\u00a0<\/span>Influencer Marketing eigentlich?<\/span>\u00a0Nicola Snell, Gr\u00fcndering von Press Loft, fasst die Fakten dieser\u00a0boomenden\u00a0Industrie zusammen:<\/h3>\n

Beim Influencer Marketing geht es darum, Ihre Marke und Markenbotschaft zu verbreiten, indem Sie angesehene Influencer f\u00fcr Sie sprechen lassen. Influencer Marketing ist\u00a0die moderne Art der Mundpropaganda, die durch das Internet ganz neue Ma\u00dfe erreicht.<\/span><\/p>\n

Was ist ein Influencer?<\/strong><\/p>\n

Um es ganz\u00a0einfach auszudr\u00fccken: Ein\u00a0Influencer ist ein Blogger, Vlogger, oder einfach eine Person mit gro\u00dfem Einfluss (w\u00e4r h\u00e4tte es gedacht!) in der Welt des digitalen Marketing. Genauer gesagt zeichnet sich ein\u00a0Influencer durch eine\u00a0gro\u00dfe Anzahl an Social Media Followern aus –\u00a0Instagram, Twitter, Pinterest, Facebook, YouTube, etc.<\/p>\n

Alle Influencer haben eine riesige Anzahl von treuen und engagierten Followern gemeinsam\u00a0und durch eine aktive Zusammenarbeit mit so einem\u00a0Social Media-Guru\u00a0k\u00f6nnen Sie die Botschaft Ihrer Marke auf eine\u00a0viel nat\u00fcrlichere Art und Weise an Ihre Zielgruppe vermitteln, als\u00a0dies mit den traditionellen Methoden jemals m\u00f6glich w\u00e4re.<\/p>\n

Wie funktioniert Influencer Marketing:<\/strong><\/p>\n

Es gibt einige\u00a0Dinge, die Sie tun k\u00f6nnen, um mit\u00a0einem Influencer zusammenzuarbeiten:<\/p>\n

1. Bezahlter\/Gesponsorter Post<\/strong>\u00a0– Sie bezahlen den Influencer f\u00fcr die Verwendung Ihres Produktes in\u00a0einem Artikel\/Post.<\/p>\n

2. Produktbewertung<\/strong>\u00a0– Sie schenken dem Influencer eines\u00a0Ihrer Produkte im Gegenzug f\u00fcr einen Photoshoot und\/oder\u00a0einem Artikel \u00fcber Ihr Produkt.<\/p>\n

3. Werbegeschenk<\/strong>– Sie geben einem Influencer ein Produkt f\u00fcr ein\u00a0Gewinnspiel\/ Preisausschreiben.<\/p>\n

4. Gegenseitige Werbung<\/strong>\u00a0– Sie schreiben einen Artikel oder\u00a0ver\u00f6ffentlichen etwas \u00fcber einen\u00a0Influencer und er\/sie schreibt\/postet etwas\u00a0\u00fcber Sie.<\/p>\n

5. Unbezahlte Posts<\/strong>\u00a0– Sie bitten einen Influencer, \u00fcber Ihr Produkt zu schreiben. Da die Anspr\u00fcche aufgrund der Beliebtheit von Influencer Marketing stetig wachsen, wird es immer schwieriger, unbezahlte Ver\u00f6ffentlichungen auf Social Media Kan\u00e4len zu erhalten. Viele Marken sind mittlerweile dazu bereit, Influencer f\u00fcr Ihre Arbeit zu bezahlen –\u00a0Konkurrenzf\u00e4higkeit ist gefragt.<\/p>\n

Die besten\u00a0Kollaborationen mit Influencerns sind meist die, bei\u00a0denen der Influencer eine\u00a0gewisse kreative Freiheit hat, eigene Ideen f\u00fcr die Werbung zu entwickeln. Influencer kennen\u00a0ihr Publikum am besten. Z\u00f6gern Sie also nicht, den Influencer um Rat zu fragen, oder sogar mehrere der oben\u00a0genannten Methoden zu kombinieren.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\n

\n","protected":false},"excerpt":{"rendered":"

Influencer Marketing\u00a0wird immer beliebter und ist bereits f\u00fcr viele Marken ein wichtiger Teil des Online-Marketings. Was genau ist\u00a0Influencer Marketing eigentlich?\u00a0Nicola Snell, Gr\u00fcndering von Press Loft, fasst die Fakten dieser\u00a0boomenden\u00a0Industrie zusammen: Beim Influencer Marketing geht es darum, Ihre Marke und Markenbotschaft zu verbreiten, indem Sie angesehene Influencer f\u00fcr Sie sprechen lassen. Influencer Marketing ist\u00a0die moderne Art […]<\/p>\n","protected":false},"author":12,"featured_media":9608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1348,1345],"tags":[],"class_list":["post-9630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-pr-marketing-tipps"],"yoast_head":"\nWas ist Influencer Marketing? - Press Loft blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pressloft.com\/de\/2017\/05\/was-ist-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Influencer Marketing? - Press Loft blog\" \/>\n<meta property=\"og:description\" content=\"Influencer Marketing\u00a0wird immer beliebter und ist bereits f\u00fcr viele Marken ein wichtiger Teil des Online-Marketings. 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