The bathroom industry is one of the fastest-growing interior sectors today. With so many products to choose from it can be hard for businesses to stand out from the crowd, and unless they have a capable in-house team, devising a strong PR strategy can be tricky. In this case, working with a PR agency may be the perfect solution.
There are two main things to consider when choosing a PR agency: budget and expertise. Some agencies specialize in certain niches and charge premium prices for their services, while others offer more affordable rates and cover a broader range of sectors.
When it comes to bathroom PR, finding a seasoned agency with proven success in this field is key. They need to understand the specific needs of your brand, as well as communicate your message effectively to your intended audience. It’s important to find a good match, so take time to vet a few different companies before making a choice.
We’ve worked with hundreds of PR agencies over the years, and used our experience to gather a few examples and tips below to help you find the perfect fit for your brand.
Bathroom PR agencies
Spottydog Communications – Based in Birmingham, this agency is taking on PR clients from home & property, bathroom, pets, leisure, and hospitality industries.
Flo Marketing – A highly specialized PR company offering its services for the kitchen, bedroom, and bathroom brands.
Esprit Media – An interiors-focused PR agency with clients from the kitchen, heating, lighting, and bathroom industries, among others.
Design Workshop – Offering PR, photography, and marketing for interiors, home decor, kitchen, and bathroom brands.
How does PR work for a bathroom brand?
PR for bathroom brands can encompass anything from product launches and trade shows to expert advice articles and social media management. The main goal is to get your company in front of the right people: journalists, bloggers, consumers, and industry professionals. PR agencies will help you identify the right channels to target and develop a strategy to reach your desired audience. They will also provide support with creating content, managing social media accounts, and liaising with journalists.
How can a PR agency help me if I’m a bathroom brand owner?
If you’re a bathroom brand owner, a PR agency can help you with a number of things such as:
- creating and executing a PR strategy
- generating press releases
- pitching to journalists
- arranging interviews or features
- developing relationships with key bloggers and online influencers
- managing social media
To flourish in such a competitive market, you need to utilise all of the tools at your disposal. This can be a lot for just one person – By working with an agency, you can assess where your valuable time is best spent, allowing their team to take care of the rest using their contacts and industry expertise.
How can Press Loft help?
We aim to make PR simple, whether you’re an agency looking to boost their client’s reach or a small business with a team of one. Our image library makes it easy for thousands of journalists to find and feature your products in high-end publications, getting you both exposure and valuable backlinks to boost your SEO. We also offer press release distribution, journalist requests and influencer outreach options – all in one place!
Our team are always on hand to help so you can spend more time on what matters most: running a successful business.
Did you know that we offer a FREE trial* of our PR tools (including Influencer outreach) for gifts and interiors brands? Click here to start your free trial and join over 1000 brands already using Press Loft for their business.
*Trial offer available for new members only