If you’re looking to get your brand known worldwide, you need to hire an international PR agency.
These agencies have the experience and expertise necessary to help your business succeed in the global marketplace.
They can help you create a communications strategy that will reach consumers all over the world.
In this blog post, we’ll discuss what to look for when choosing an international PR agency, and we’ll give you a few tips on how to get the most out of their services.
How does international PR work?
International PR is a little different than traditional PR. In order to get the most out of an international PR campaign, you need to understand how it works and what makes it unique. (1)
To begin with, you need to identify your target audience. Who are you trying to reach? Once you know that, you can develop messaging that will resonate with them.
You also need to take into account the cultural differences between the countries you’re targeting. What works in one country may not work in another, so it’s important to tailor your campaign accordingly.
Finally, you need to find the right media outlets in each market. Not all publications are created equal – some have a larger reach than others, but relevancy is also key. A smaller, local magazine might have an avid subscriber base and offer better ROI than less relevant publications with more readers.
What should you look for in an international PR agency?
When choosing an international PR agency, there are several factors you need to consider.
- First of all, you need to make sure they have experience working with brands in your industry. They should also have a strong track record of success in the countries you’re targeting.
- You’ll also want to make sure the agency has a good understanding of the cultural landscape in each market. They should be able to tailor your campaign accordingly, and they should have a network of local media contacts that they can work with.
- Additionally, you’ll need to make sure the agency has a good understanding of the global media landscape. (2) They should be able to help you identify the right media outlets to target, and they should have a solid track record of getting your story covered in major publications around the world.
International PR Agencies
Relevance International – Working from their London, New York, and Los Angeles offices, this firm is focusing on clients from the luxury, real estate, architecture, and travel niches.
With PR – A London-based, multi-lingual agency with a strong international network, offering PR, marketing and business consulting.
Grayling – A PR agency with decades of experience and 32 offices around the world. Their impressive roster of clients includes the likes of BMW, Kaspersky, and eBay.
Ambitious PR – Based in Bristol, UK, this team can deliver PR, social media, content creation, and digital marketing services at an international level.
PR Lab – With offices in Amsterdam and Stockholm, this PR agency is specializing in tech startups and uses innovative, integrated marketing strategies.
How can you get the most out of an international PR campaign?
There are a few things you can do to get the most out of an international PR campaign.
Make sure you have a clear goal for the campaign. What are you trying to achieve? Once you have a goal in mind, you can develop messaging that will resonate with your target audience.
You’ll also need to make sure the agency has a good understanding of your target market. They should be able to develop localized messaging that will resonate with consumers in each country.
Finally, you’ll need to make sure the agency is constantly measuring the success of the campaign. They should be tracking how many impressions your story is getting, and they should be assessing whether or not the campaign is achieving its goals.
What are the challenges of international public relations?
Apart from the cultural differences and a good grasp of local media publications we have mentioned already, a major challenge will often be the language barrier.
Not all agencies have staffers who are fluent in multiple languages, so it’s important to find one that does.
If you’re targeting a market where English isn’t the first language, it’s important to find an agency that can translate your content into the local dialect.
For smaller brands, the other big challenge may be the budget. International PR campaigns can be expensive, so you need to make sure you have enough money to cover all of your costs.
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How can Press Loft help?
A great image can often be the most effective way to combat the language barrier. After all, they say that an image is worth a thousand words.
The innovative solutions developed by Press Loft are used by many PR agencies, including several companies with international expertise and an extensive network in multiple countries.
Brand owners and in-house PR professionals may also find that a high-quality product image portfolio will often be featured in foreign magazines, bypassing the higher price tag of an international PR campaign.
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