The longest-running competition in the Home and Gift Industry is back

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It may have taken a little longer than usual, but The Giftware Association is excited to announce the launch of its Gift of the Year 2021 competition on the 1st September, and it comes with its own brand new competition system.

The new website will launch on the 1st of September and will be open for entries on the same day. The new visually stunning website will enable a more user-friendly experience for entering as well as being a sourcing guide for buyers and retailers as they view the winning products from previous years. Making the competition a huge marketing opportunity to showcase your products especially with our new dedicated blog enabling us to share entrants’ interviews and news of the competition all in one place.

The competition will also excitingly feature the new categories to move with new trends in our industry we welcome International, Own Label, Tech and Gadgets and the My Gift of All Time categories, to sit alongside the usual categories. You can find out more on the website and the new category descriptions once the competition is launched.

Sarah Ward, CEO of the Giftware Association says “We are incredibly excited about this year’s competition and after the year we have had we want it to be the best year yet and really show off the creativity and innovativeness of our industry that has been somewhat suppressed over the last few months. The competition needed to grow and the new website will allow us to develop on new areas of the competition for the benefit of those that enter.

Chris Workman, PR & Marketing Manager of The GA states “The new website was much needed in terms of user experience for the entrants’ as well as the judges. The judges will now be able to favorite products directly from the judging process and entrants will be able to upload more images, videos and links to their sites furthering their opportunities with the retailers and buyers that judge the competition”

The awards also welcome back sponsors Spring and Autumn Fair and Press Loft, who we are excited to be working alongside on the competition again. The new site also has few more tricks up its sleeve so please watch this space for further developments bit we very much look forward to welcoming entrants to the site on the 1st of September.

Get in touch with Chris Workman if you’re interested in entering the competition: Chris.Workman@ga-uk.org