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So, you’re ready to hire a PR agency for your consumer tech company? That’s great! But where do you start?
There are so many options out there, it can be hard to know which one is the right fit. This post will give you an idea of what agencies specialize in tech and how to find them. If you need help navigating the world of public relations, keep reading!
How to find the right tech PR agency?
Here are a few tips to help you find the perfect company to work with:
First, think about what you need from the agency. Do you need someone to handle all your PR needs or just specific tasks like media relations or social media?
Next, research agencies and their work. Look at case studies, read client testimonials, and check out their portfolio.
What sorts of companies do they work with? Do you like the types of brands they represent? How is their writing style on social media or in press releases?
Finally, make sure to ask an agency about its process for working with clients. You want one that can provide transparency into what you can expect. For example, will they set up interviews with journalists? How much input should you provide before the launch of a campaign? If there are problems during the process, who’s responsible for solving them?
Doing your homework beforehand will make the selection process a lot smoother.
For a start, here are some PR agencies specializing in consumer tech.
Consumer tech PR agencies
DMC PR – Founded by a journalist, this talented team knows how to do PR properly and proves this with an impressive list of clients including Wunda Group and Blueair.
FAB Communications – This boutique agency is handling PR for some big names in the food & drink and homeware industries including Le Creuset and KitchenAid.
PR First – Based in London, this team of PR professionals has heavy-hitters Laura Star and Cuisinart among their clients, among many others.
Dynamo PR – This is a global team specializing in early-stage business and consumer tech brands.
Mustard PR – London-based consultancy focusing on mobile, green tech, and consumer tech brands.
PR Agency One – This tech PR company is successfully managing an impressive roster of clients including Push Doctor and Laptops Direct.
Ranieri Communications – This is an international tech-focused PR firm working with consumer tech, gaming, and lifestyle brands.
GlobalCom PR Network – A truly global player, this PR consultancy caters to a wider range of industries and has LG, Casio, Asus, and Logitech among their clients.
How does PR work for a consumer tech brand?
PR is a great way to create awareness and drive traffic for your company. Consumer tech companies often start out with traditional marketing like paid ads on Google AdWords or Facebook but eventually grow beyond that. As you work towards building brand loyalty, PR can help by making sure people are aware of your product or service; this could be through press releases, media outreach, or blog posts.
When it comes to PR, there are two key things to keep in mind: first, those good media relations are all about building relationships with journalists; and secondly, creating interesting content is essential. Not just any content, mind you, a press release that can be easily understood and shared will have more impact than one with complicated language or formatting issues.
If this sounds like a lot of work, it’s because it is!
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How can Press Loft Help?
This is where a PR agency or a tool like Press Loft comes in.
Journalists are always looking for new stories as well as high-quality images to go with them, so if you can provide them with something fresh and exciting, they’ll be more likely to cover it. We have already done the legwork of building extensive relationships. Couple this with our state-of-the-art image database and you begin to see the power and value of Press Loft for brand owners, in-house marketing teams, and big PR agencies alike.
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