PR Tip of the Week

Happy Monday Everyone!

We just thought we would stop by and share a very important tip you should remember when using Press Loft.

Updating your images every 3 to 4 months.

As you already know, journalists work anywhere from 6 weeks up to 4 months in advance, which means they are generally looking for recent images on Press Loft.

To ensure your images are coming up at the top of all search results, you should ensure that your images have a fairly recent upload date as often as possible. This means you should be updating your images at least every 3 to 4 months. Now, I know what you’re probably thinking “How will I find the time for this?” but really, it’s quite simple and won’t take you long at all.

To update your images, simply log in, go to your image library and edit any section in the caption field. For example, you can add some more relevant key words, some more information in the description field, add it to a season or maybe even a product link, it can literally be anything.

Once you have edited the image, you just need to click save. Now you have done this your images will be sent back through to the Press Loft team for approval, and once approved each image will have a brand new/recent upload date. It will also appear in the ‘latest images’ section.

This tip is also a great opportunity to remove any images that you may no longer have in stock, giving you more room to add some new images and of course having an organised and up to date image library!

Press Loft UK Team