Hello all, here’s a PR tip to make sure the journalists who read your press releases not only find out about your wonderful products and news, but get to know a little bit about your company too: Adding company information on Press Releases.
Whenever you write a press release about products, a trend or company news etc, as well as including a key sentence or two that introduces your company and what you’re all about in the body of the release, we also recommend adding an ‘about us’ paragraph at the end of your release. Having this background information about the company and where your stores are etc. just helps give some context to journalists who aren’t very familiar with your brand already, and to those who are really interested in getting to know more!
For example, take a look at this Press Release by Coast New Zealand.