Yes – we’re still enjoying spring and summer is just around the corner. But hey, in the PR industry we’re always a few steps (aka months) ahead. Right now is prime time for Australian brands to be working on autumn PR, so we’ve put together a few tips to help you maximise your chances of being in all those autumn features journalists are getting stuck into.
- Make sure all your autumn inspired products are on the site – if they wont be available for a while, just insert the “release date” in
- Include any relevant key words to your images such as: autumn, orange, burnt orange, burgundy, brown, red, cosy, warm, wooden, leaf, leaves, nature, 2014, whimsical
- Be in the know with top trends for autumn 2014: Burgundy, Dazzling Blue, Asian Influences, Graphic Black & White and Up-cycled Furniture are our predictions
- Send a press release featuring your beautiful, autumnal pieces
Now, here’s a few of our favourite picks for autumn 2014!