PR Tips for Mother’s Day

Although we may only just getting over our Christmas food comas and coming to grips with it being 2014, monthly magazines are actually already working on their Mother’s Day issues.

Falling on May 11th, gift guides will be on the shelves weeks before hand, so NOW is the time to focus on securing that great press coverage for your brand.

Here are a few of our top pointers to ensure you don’t miss out on key Mother’s Day coverage this year:

  • Ensure your lovely gift images are uploaded to our image library ASAP
  • On your relevant gift-y items, remember to include keywords like mother’s day, gift, present, for her, mum, mother
  • We highly recommend including prices with every single image, it makes it nice and simple for a journalist to feature you, especially if it’s last minute or for a specific “under $100” type feature.
  • Send a press release out within the next fortnight, showcasing your best product suggestions for Mother’s Day gift guides.

We hope these little pointers help! As always if we can assist with anything along the way just get in touch.

Now here are a few Mother’s Day pieces we’re loving.

Gifts for Mum

1. Mint Green

2. That Online Shop

3. Amy Sia

4. Down that Little Lane

5. Pacifica Skincare

6. Eco Chic