Christmas PR Tips

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Christmas PR Tips

Did you know that in magazine land, Christmas is well and truly underway? Scary thought, we know!

Christmas issues often hit the shelves as early as October and November, and monthly magazines typically work 5 months in advance so now is definitely the time to get into gear if you want to secure some key features for the biggest shopping season of the year.

To help get you on your way we have some jolly tips for ensuring your images on Press Loft secure that all important coverage this year:

Make sure your keywords are relevant:  Your gift or festive items should always include relevant Christmas keywords such as Christmas, gift, present, festive, for her, for him, etc so they appear in searches by journalists.

Showcase your latest and greatest: Have some amazing new products to show off? Make sure they are uploaded to Press Loft and ready for journalists seeking Xmas inspiration. Brand new items always receive more attention.

Are your images in the correct Christmas category? If you have Christmas decorations or other festive items, be sure to pop them into the special Christmas category we have on Press Loft so they’re easily found.  Note – gifts that don’t have a direct Christmas association just belong under the regular Gifts category though.

Send out a press release: Shout out about your Christmas products by sending a press release out on Press Loft. If you don’t have new products to promote this doesn’t mean you have to miss out on utilizing our press release service, journalists also love festive trend ideas, Christmas gift guide ideas, or even specific gifts category ideas like “Kids Gifts Under $30”.We are lucky to have a lovely warm Christmas here in Australia so releases about outdoor entertaining and decorating are a great idea here too.

Be up to date with Christmas trends and dates: Keep an eye on the latest interiors trends for this Christmas and be sure to add these keywords to your images and even send a press release themed around a festive trend. You can check out our trends page here anytime for style inspiration –  this year we are seeing lots of minimal and Scandinavian style pieces, pastel and dusty colour combos, metallics, monochrome, and also handmade or crafty elements are proving very popular.

We’re always here to give brands a helping hand too so if you have some questions about securing maximum results this Christmas season please don’t hesitate to drop us a line.

Now dust the cobwebs off that Santa hat and start thinking Christmas, before you miss out!

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