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It’s important to remember that these alerts go out to 100s of brands, so giving journalists all of the information they require to feature you from your very first email, is crucial.
Always send at least 1 high resolution JPEG image
with your email reply (unless journalists have specifically asked for low res copies)
Always provide exact Product Name, RRP, brief product info + Stockist info
for your associated product suggestions within your very first email.
Bullet points are a journalist’s best friend.
Keep your product information concise and easy to use.
Don’t bombard journalists with lots of high res images.
We recommend not sending more than 4 or so
If your membership includes the full Image Library, use your handy Drag-and-Drop tool
at the bottom of the page to email your images & product info instantly with a message, all of which is saved in your Download Report too.
If your membership includes a Branded Press Office page, be sure to include your special URL
in your email so that they can browse your entire image collection for further print-ready images, increasing your chances dramatically.
Try to send your product suggestions ASAP
and be wary of the listed Deadline Dates.
Last but not least, if your product doesn’t match their brief perfectly – don’t send it.
A journalists’ pet hate is being sent unsuitable products, so don’t risk having them sticking you in their spam folder forever!
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Press Loft www.pressloft.com
is a PR platform specialising in the home, gift, and lifestyle sectors that helps thousands of brands to get their products into the press.
Their PR tools allow companies to easily secure press coverage and quality backlinks for SEO by connecting with their network of 20,000+ journalists, bloggers, and influencers.
Get Free Press Coverage – take a 60-day free trial (only available to new customers only.