This post is also available in: French German Italian SpanishSave the Dads of Australia from all the bad ties and the boring socks this year! Father’s Day is fast approaching and children everywhere are bracing themselves for the array of bad Dad jokes coming their way. “Dad, I’m hungry” “Hello, Hungry. I’m Dad.” …. sorry we couldn’t help ourselves. For brands that sell great gift ideas, now is the time to focus on securing that all important gift guide coverage in the weekly mags and online publications that will be published late August. To keep your products on the top of every Dads Father’s Day wish list we have put together a few tips:
- Make sure all gifty images are on Press Loft and are up-to-date. This is the most important thing! Journalists are always looking to Press Loft for new images so make sure yours are there, ready to be downloaded.
- Include any relevant key words to help journalists find your images such as: dad, father’s day, daddy, grandpa, gift, present, for him
- Ensure all your images have product prices saved on them. Don’t miss out on being added to gift guides last minute due to not having all the info online that a journalist requires.
- Send a press release featuring some of your best Father’s Day Products – things that celebrate all things Dad like barbeques, beers, fun novelty gifts or something sentimental.