The Perfect Pitch: 4 tips on responding to a Journalist Request via Press Loft

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Journalist requests can be a perfect way to start a great relationship with a Journalist or blogger. When bloggers or Journos send out requests it’s usually because they are looking for a very specific product or they’re pressed for time and on an impending deadline.

So, how can you respond to these requests to make sure that the Journalists gets what they want and you get some awesome PR coverage? Follow these simple tips and you’ll be sure to secure some great press for your products!

1) Make sure it’s relevant! 

When Journalists send out a request for Fall Products – the last thing they want to see if Christmas items! It may seem obvious, but please do not send any irrelevant products–you will just end up annoying a Journalist!

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2) Make sure your product information is up-to-date! 

Are all of the relevant product descriptions and key words filled out? Make sure that this is all filled out and up-t0-date before you send it to the Journalist and be sure to double check for any spelling or grammatical errors.

3) Read their request- carefully.

Did they specify how big they wanted the image to be? Did they ask you to include specific information about the product? Be sure to include all of the relevant information.

4) Make sure you respond immediately to any additional questions they might have. 

Remember they are on a tight deadline! Be sure to respond to any additional comments as soon as possible .

Happy responding! And if you have anymore questions email us —  contact@pressloft.com

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