This post is also available in: French German Italian SpanishYes, you read that right. It’s already time to prepare your summer press material and start presenting it to journalists. Don’t believe us? Here are some of the stats to prove it: January is already showing a peak in ‘long-lead’ journalist downloads for summer images. What is Press Loft? Press Loft www.pressloft.com is a PR platform specialising in the home, gift, and lifestyle sectors that helps thousands of brands to get their products into the press. Their PR tools allow companies to easily secure press coverage and quality backlinks for SEO by connecting with their network of 20,000+ journalists, bloggers, and influencers. Get Free Press Coverage – take a 60-day free trial (only available to new customers only.