Last minute tips for Easter PR!

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The Easter Bunny is well and truly on his merry way but it’s not too late for you to gain those all important last minute features for your Easter products and gifts.

With blogger’s and short lead journalist’s Gift guides and Get the look pages still in the making here are some quick and eggcellent tips to help you on your way! (See what we did there)

Focus on your images

Ensure you have plenty of high res imagery ready to go that are Easter-related, whether it is decorations, gifts, pastel coloured products etc.  If you have an image library on Press Loft definitely ensure you have everything uploaded ready for journalists to browse.

Get your images cut out

Look at getting some of your images deep etched if you haven’t already too, as this is the most common image style for gift guide features.

Important keywords

Don’t forget to update your product keywords on your images on Press Loft appropriately to include words like Easter, bunny, eggs, gift, present, for her, for him, foodie etc.

Send a press release

Send a Easter-related press release to journalists; that may be a gift guide or a Easter décor trend, or shout out about new products that are arriving just in time for Easter.

Dining and decorating

Don’t just think decorations and chocolate when working on your Easter PR – all things dining and entertaining are popular for features around family related occasions.

Pricing info

Ensure all your product images on Press Loft have prices saved in the pricing field. You’ll notice every product feature in magazines will show a RRP, so having this info readily available for journalists will make inclusions in features easier, and will help when journos are searching via price points on Press Loft.

Now hop too it…

Header Image: DaWanda

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