Media coverage increases brand searches, direct-to-site traffic, increases quality backlinks to aid your search engine rankings for competitive keywords, improves website domain authority and leads to increased sales. Most businesses stop there when they think about what media coverage can offer. We have provided you with five unexpected ways your media coverage can help your business.
- Mentioning coverage to investors
Use your media coverage to pitch your company to an investor. If journalists are using your products in the press, it means that there is something special and unique about them, so why not emphasise this to investors. Your company uniqueness shines through with your media coverage, so as soon as investors see you are in the press they will snap you up in no time!
- Gaining stockists/buyers
Like investors, stockists are always looking for something unique, so showing them your press coverage is a perfect way of telling them that your products are one of a kind. Having a portfolio of press coverage will make it easier to approach your dream stockist.
- Credibility for potential customers
Press coverage can bring in new customers, but what we don’t think about is that customers tend to trust businesses more if products are featured in the press. The customer is more likely to take your company seriously and trust you as a website or shop if prestigious journalists are keen to feature you. So use this to your full potential and start raving about your fabulous media coverage to your customers and potential customers. Sales emails just got more exciting!
- Networking with the press
Gaining media coverage can open up many new relationships with journalists and influencers. Keeping a good relationship with the press is vital to your business. If you are friendly to journalists and influencers that have used your products in the past, they are more likely to think about you for their next feature and let you know what they are working on.
- Boosting team morale
Last, but certainly not least, is using your media coverage to boost your team morale in the office. Everyone desires to work for a company that enjoys celebrating their successes and milestones. Receiving media coverage, especially in your dream publication, is an exciting feeling and can bring joy to the whole of your team!
Press Loft www.pressloft.com is a PR Platform with a global network of 19,000 journalists, bloggers and influencers. Press Loft connects this network of journalists with 1000+ clients including leading brands like MADE.com, Habitat, Etsy, B&Q, Dunelm, Poundland and Dulux.
Press Loft streamlines the workloads of PR teams, both in-house and agency, and increases press coverage for its network. The platform generates 10,000 pieces of product coverage a month in shopping pages and Get the Look titles such as The Times, The Independent, Architectural Digest, Livingetc, Metro, House Beautiful and top titles in 99 countries around the world.