Christmas Trends 2020

This post is also available in: German

Journalists have now started working on Christmas features, so now is the best time to get your images uploaded to Press Loft. Make sure your keywords are also up to date with the newest trends that we have gathered below and get your press releases sent if you need to boost your coverage for Christmas. You can also view our recent webinar here if you would like to know more about how to do your Christmas PR.

Personalised Decor & Gifts

Brands are now getting so creative and offering personalised gifts and custom products adding special little touches to show that they care.

Credits: Treat Republic, Shop on Your Doorstep, The Fine Cotton Company, Betsy Benn Designs.

Wellness and self-care gifts

Self-care is so important at the moment. With many people staying at home more than usual, wellness gifts will be very popular for Christmas. From home scents to herbal teas, this trend will be at the top of everyone’s list this year.

Credits: Dunelm, Wearth London, Artocracy, Dobbies.

Virtual Christmas

During the current pandemic, Virtual Christmas might be happening in 2020. Anything from gift cards, subscription services, board games, online games, quizzes and electricals to bring the family together wherever they may be.  

Shop On Your Doorstep, Annabel James, Boxwild, Monsterzeug.

Wintery Wabi Sabi

Wabi-sabi is the Japanese art of finding beauty in imperfection and insight from nature. For this trend, you’ll need soft colours, textures with wood and handmade pieces to give it a natural and authentic feel.

Credits: L’Atelier Natalia Willmott, Melody Maison


Furoshiki is a Japanese traditional wrapping cloth that is eco-friendly and mostly used for wrapping gifts. Consumers are more aware now than ever of the ethical and environmental impact of goods and services – more than a trend, this is here to stay.

Credits: Von Pleissenstein, Of Cabbages and Kings

A Blizzard of Blues

Reflecting the Pantone Colour of the Year, blue hues are reminiscent of the tranquil sky and sea and by incorporating this intense tone into your 2020 Christmas colour palette, you’ll soon be drifting off into your own Winter Wonderland.

Furniture Choice Ltd, Lights4Fun, Gravado, Annie Sloan

Magical Metals & Rust

Metal and rusty materials are still going strong this year to give a more vibrant and warmer textural feel. Reuse/recycle. Pair with crisp accessories and natural colours to bring this trend to life.

Charlton Island, Melody Maison, Lights4Fun, L’Atelier Natalia Willmott

Pink Parade

Pink at Christmas is making a comeback for a refreshing air of celebration.

Ella James, The Christmas Cart, Tori Murphy, Annie Sloan

What is Press Loft?
PR platform specialising in the home, gift and lifestyle sectors that helps thousands of brands to get their products into the press. 
Our PR tools allow companies to easily secure press coverage & quality backlinks for SEO by connecting with our extensive network of +18,000 journalists, bloggers and influencers.

Did you know that we offer a FREE trial* of our PR tools (including Influencer outreach) for gifts and interiors brands? Click here to start your free trial and join over 1000 brands already using Press Loft for their business.
*Trial offer available for new members only