How to spot a good interior blog

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There are so many interior blogs out there that we use for inspiration and collaborations. You may be just looking for some informative information on the latest trends or you may want to work with bloggers for your brand. Spotting a good blog for this can be tricky, so we have provided some tips and tricks on how to find the best interior blogs out there. 

Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that shows how well a website ranks on search engines. Ranging from 1-100, the higher your score the better your site. Using Moz can tell you quickly how high the blogger’s website is. Good interior blogs usually range from 20-50, so anything within this range is usually a valuable blog. This can come in handy when you are looking for bloggers to collaborate with. 


The content of the blog is very important in predicting whether the blog is relevant to you or not. If the blogger solely focuses on interior posts, then this would be ideal for inspiration and collabs if you are specifically an interior brand. If the blogger has a wide range of posts from beauty to interior, then think carefully about collaborating with them as their audience may vary. If you are just using the blog for inspiration and new trends, then a variety of posts could be useful. 

Social media 

When a blogger has a high following on their social media platforms alongside their blog, this means that their blog is more likely to receive more views by their higher following on social media. Bloggers can link their blogs within their social media platforms, giving their followers an opportunity to view their blog posts directly from social media.

Consistent posts

Consistency is always key when looking out for blogs. Bloggers that post more frequently tend to have a higher DA and a higher social following. Look out for bloggers that post 2 or 3 times a week, this means that they are always up to date with the newest trends and are creative with their content. 

Using own images

Interior bloggers that use their own images tend to be more popular than images that are provided. The main reason for this is that it makes the blog more personal, giving any interior blogs that use their own images a unique touch.  

If you are looking for the best interior blogs but not sure where to find them, check out our post on 100 interior influencers and bloggers to follow. 

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