This post is also available in: German
Pantone have just announced their Colour of the Year and it is a pairing of ‘Illuminating’ + ‘Ultimate Gray’. This yellow and grey colour combination will take a big step into the interior world over the next year. It could be said that this pairing comes at the perfect time, with the world reflecting on the past year and looking forward to better times, these two colours represent that respectively. Illuminating shines a light on a more positive and bright future whereas Ultimate Gray brings us a sense of thoughtfulness as we look back at the year we have overcome. Ultimate Gray also has a comforting and calming presence, which is why this colour combination symbolises the past and the future perfectly.
Illuminating + Ultimate Gray colour tones
Pantone explains that the Colour of the Year should lift moods and give us a sense of hope for the future:
“A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope. We need to feel that everything is going to get brighter – this is essential to the human spirit.”
Journalists have already started to download images on Press Loft, so if you are on Press Loft, make sure you upload new products matching the colour. If you don’t have any new images, review any of your images already uploaded to Press Loft and add relevant keywords such as: Pantone Colour of the Year 2021, Pantone 2021, Illuminating and Ultimate Gray.
This year we have already had 1600 downloads within 24 hours in 23 countries! The 2021 Pantone Colour of the Year Illuminate + Ultimate Gray is already proving even more popular than last years. Last year, the Pantone Colour of the Year Classic Blue received over 8,000 downloads on Press Loft (which will translate to 3,000-4,000 pieces of press coverage for our clients).
Get Free Press Coverage – take a 60-day free trial (only available to new customers only.