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Trying to navigate TikTok as a brand can be overwhelming in the beginning, even for some of the more experienced users among us (though maybe scrolling through your FYP at 1am doesn’t really count as “experience”).
One of the best ways to make the most out of TikTok, both as a creator and a consumer, is by getting comfortable using hashtags and experimenting to find which ones fit best your brand and niche. We’ve put together a little guide to give you a helping hand as you get to grips with one of the biggest platforms of the moment – we promise it isn’t as scary as it sounds!
Our main tip: Leave the meticulously curated feeds for Instagram – TikTok is a platform to have fun, be authentic and get out of your comfort-zone, so you don’t need to aim for perfectly polished content.
For more tips download the full guide below: