Trade shows are known for allowing brands to get their products seen by potential customers. These shows are particularly effective for interior, design and gift brands as they allow potential buyers to see and touch products first hand. Trade shows are also great for networking with journalists and can boost PR as it provides lots of potential to get seen in the press.
Attending trade shows as an exhibitor requires a great deal of organisation and forward planning. In this webinar, we chat with Jordan Evans who is the Digital Content Manager at Clarion Retail and dive deeper into the steps you need to take when preparing for a trade show, to ensure you’re press-ready!
In this webinar we discuss the return of trade shows and covid updates, how to prepare for trade shows, what to expect from a trade show, what trade shows are right for you, working with press offices to maximise press coverage, Top Drawer in September, what to do after the trade show and much more!
View the full webinar here:
What is Press Loft?
Press Loft www.pressloft.com is a PR platform specialising in the home, gift, and lifestyle sectors that helps thousands of brands to get their products into the press.
Their PR tools allow companies to easily secure press coverage and quality backlinks for SEO by connecting with their network of 20,000+ journalists, bloggers, and influencers.
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