Christmas is fast approaching, but if things haven’t gone to plan and you’ve fallen a bit behind with your PR – don’t panic! Shorter-lead publications and blogs will still be dedicating time to upcoming festive features. Here’s our top tips to help you secure some last-minute Christmas coverage.
Gather your images
First and foremost, you need to evaluate your images – are they good quality and high-res? Journalists are looking for products that will look great both online and in print, so it’s important to put your best foot forward with images that make your products shine.
We always see a higher rate of downloads for cut-out images, especially this time of year. These images are perfect for gift guides and trend features which are abundant in the lead up to Christmas. That being said, if you have lifestyle images from festive photoshoots gathering dust, now’s the time to show them off. Journalists won’t have the time or budget to call in products for in-house shoots, so dynamic lifestyle images can be the perfect finishing touch for their piece.
Deck out your keywords
We know we bang on about these a lot but the power of your keywords is not to be underestimated. For festive or gifting images, be sure to tie in the typical keywords like “Christmas decoration”, “bauble”, “gifts for her”, etc. If your images aren’t specifically Christmassy, try tying in some of this year’s festive décor trends instead! Perhaps your items fit into the popular “Scandi” style or add a bit of “sparkle” to your space?
If you need inspiration, check out our trending page!
Name your price
When it comes to Christmas gift guides, one common theme is gifts by price point – stocking fillers, secret Santa, etc. For images on Press Loft, try to include pricing information so that journalists filtering by price can find them easily. If you’re featured in the press, readers will then have all the information they need to potentially buy your product!
Get pitching
Whether it’s via Press Loft or elsewhere, be sure to put your products forward for any relevant gift guides or features. Journalists will likely be working with strict deadlines, so pitching relevant images will save them so much time and effort. Not sure how to pitch yourself? We talk a little more about that in our previous Christmas tips blog!
The season of giving
If you’re looking to focus your attention on social media as well as traditional media, why not host a giveaway? This can be a really great way to engage with your audience, generate hype around your brand and attract new eyes to your products.
Shout about your products!
Highlight your Christmas products by sending a press release out to journalists. This could be about your brand’s Christmas launches, a gift guide of your own, secret Santa ideas, etc. Don’t worry if you’re working with older products – you can use that trend research from earlier to your advantage. Try tying them into a Christmas styling guide, or simply focus on hunkering down and getting cosy during the winter season. You can send a press release out on Press Loft to thousands of journalists for just £45.
Christmas trends for 2021
We have collated the top 8 Christmas trends for 2021 that you can use to incorporate into your own Christmas ranges!
- Alternative Christmas trees
- Tablescape, Christmas edition
- Monochrome Magic
- Pastel Party
- Enchanting Blues
- Wintery Wreaths
- Natural Nature
- Eco friendly Christmas gifts
- Mindful Christmas gifts
- Classic Christmas
There are still so many topics you can cover over the next month to make the most of the Christmas period! Download our idea pack below if you’re in need of a little inspiration.
