Too early to think about Christmas? Not if you’re in PR or retail. With long-lead gift guides already underway and seasonal campaigns beginning to take shape, now’s the time to get ahead – and our Christmas 2026 Trend Report is here to help.
We’ve been tracking early product launches, media interest and shifting consumer habits to bring you this year’s festive forecast, packed with insight and inspiration to help shape your storytelling, photography and PR from the very start.
Whether you’re planning your outreach or refreshing your imagery, it’s everything you need to build a standout seasonal campaign while there’s still time to make an impact.
The full webinar and downloadable guide are live now – but here’s a sneak peek at five trends that are already picking up serious momentum:
Turkish Delight
Turkish Delight offers a slightly different take on festive colour and styling. It still leans into that sense of sweetness you’d expect at Christmas, but in a richer, more grown-up way – so less candy cane and pastel, more jewel tones, spiced colours and layered textures.
Visually it’s indulgent: glossy finishes, decorative glassware, bold colour pairings and details that feel a bit unexpected. There’s a lot of playfulness to it, but it never tips into anything too sugary.
It works really nicely across both hosting and gifting, especially where you want something elevated that still has a sense of fun. A fresh shift away from the more traditional festive palettes, without losing that sense of occasion.
Disco, Occasionally
Despite the name, there’s nothing low-key about this one. Harry Styles helped bring disco back into the spotlight, but the wider revival has been building for a while – from fashion to music – and Christmas 2026 is the perfect moment for it to go all in.
It’s full glitz and glamour: mirror balls, metallics, tinsel, shimmered tablescapes, anything that catches the light and leans into celebration. And it carries straight through into fashion – sparkle from top to toe, from tinsel in the hair to glitter boots, flared sleeves and sequin bell bottoms, all embracing that disco era in a playful, modern way.
It’s bold and nostalgic, and just really fun, which is exactly what people lean into for party season and New Year’s.
Just Like The Movies
Just Like the Movies is about translating that classic, cosy on-screen Christmas feeling into real life. So it’s everything you’d expect – bows, eclectic baubles, patterned textiles – but styled in a relaxed, lived-in way. Nothing feels too perfect.
It’s less about recreating a scene piece-for-piece and more about capturing those in-between moments – soft lighting, slightly messy spaces, things that feel like they’ve built up over time. You’ll see it come through across the whole home, from front doors to living spaces, so it feels warm and welcoming before you’ve even stepped inside.
It feels familiar and comforting, and a bit more personal than some of the polished looks we’ve been seeing. You start to see different takes on it too – some lean more Old Money, recreating those traditional, elevated looks like the McCallister home in Home Alone, while others go more pared-back, a ‘Little Women’ Christmas with lots of handmade details and greenery.
Friendmas
For a lot of people, celebrations with friends now matter just as much as the traditional family gatherings. Think dinner parties and games nights, or the kind of low-key evening in that stretches on far longer than anyone planned. It’s the chosen-family side of Christmas, and it’s become a proper fixture of the season rather than a warm-up to the main event.
Visually it’s warm and unfussy. Mismatched glassware, candles burned down low, a table that’s been added to as the night goes on rather than set to perfection. Food tends to be shared and central – grazing boards and help-yourself spreads, something bubbling away that everyone can dip into. Nothing about it feels staged, which is a big part of the appeal.
It’s a natural fit for hosting and tableware content, and it opens up gifting too – games, candles, nice glassware, all the extras that make a night in with friends feel a bit more special. From a media angle it taps into that wider shift towards comfort and connection over performance, so it works nicely for lifestyle features that want warmth without the polish.
Roll Up, Roll Up
This one was in the running for last year’s report but didn’t quite make the cut. This year it’s a no-brainer. Roll Up, Roll Up is all about circus-themed decor, theatrical details and harlequin print – a joyful, maximalist take on Christmas 2026.
Visually it’s bold colour and a bit of drama: stripes, diamond prints (patterns we’ve seen get a lot of love this year), tassels, tents, statement decorations, even costumes. Think nutcracker meets big top, with a playful, over-the-top feel running through everything.
Beyond decor it’s a strong one for gifting, especially anything novelty-led, and for those bigger, family-focused features where consumers can lean into the fun. From a media point of view it’s the perfect counterpoint to all the pared-back quiet luxury we’ve been seeing – a deliberate more-is-more approach, which is exactly why it stands out.
Get the full Christmas 2026 trend report
These five are just the start. The full report digs into the complete set of trends, with styling inspiration and festive PR tips to guide your strategy. Watch the webinar and download your copy to get properly ahead of the season.
Pssst – if you’re not on Press Loft yet, you can start a free trial and see what journalists are searching for in your category, or set up a free journalist account to source imagery for your own festive features.
