Affiliate Marketing Agencies: How to Choose the Right One for Your Company

Affiliate marketing can be a great way to make sales online but if you want to maximize your profits, it’s important to choose the right affiliate marketing agency.

In this blog post, we will discuss what these agencies do, whether you should hire one or try to manage everything in-house, and some tips for choosing an affiliate marketing agency should you decide it is the right solution for you.

We’ll also provide a list of questions you should consider before making your decision.

So, whether you’re just starting out in affiliate marketing or you’re looking for a new agency to work with, we have the answers for you!

What does an affiliate marketing agency do?

An affiliate marketing agency is a company that provides services to help businesses promote their products or services through affiliates.

Affiliate marketing agencies typically offer a range of services, including creating and managing affiliate programs, recruiting affiliates, providing training and support, tracking and reporting on results, and more.

Some agencies also offer additional services, such as pay-per-click (PPC) management, search engine optimization (SEO), and email marketing.

Why work with an affiliate marketing agency?

There are a number of reasons why you might want to work with an affiliate marketing agency instead of managing affiliates in-house.

If you’re new to affiliate marketing, working with an agency can help you get started and be successful.

Even if you’re experienced with affiliate marketing, an agency can provide valuable services, such as program management, recruiting affiliates, and tracking results.

In addition, working with an agency can save you time and allow you to focus on other aspects of your business.

What should you look for in an affiliate marketing agency?

When choosing an affiliate marketing agency, there are a few things you should keep in mind.

First, consider the services offered by the agency. These include creating and managing affiliate programs, recruiting the right affiliates for your brand, providing training and support, helping you with the legal documents, tracking and reporting on results, and more.

Make a tally of which one of these services – if any – your team can do and make sure all the rest is offered by the agency you are thinking of working with.

Second, consider the niche experience of the agency. It’s important to work with an agency that has experience in your industry and knows how to get results.

Third, consider the cost of the services offered by the agency. Make sure you’re getting a good value for your money.

Finally, take some time to read reviews of the agency. See what other businesses have to say about their experience working with their team.

Now that you know what to look for in an affiliate marketing agency, let’s take a look at some of the top candidates with a proven track record.

Top affiliate management agencies

1 – Modo 25

With offices in Leeds and London, Modo 25 is a full digital marketing agency offering a range of services including paid search, TikTok, and other social media marketing and data analytics.

They take a very active approach to affiliate marketing management, not only helping businesses to set up and run their affiliate campaigns but constantly keeping their fingers on the pulse and updating the selection of affiliate partners if needed, based on performance.

2 – Soap Media

Soap Media is among the most sophisticated affiliate management agencies not just in the UK but worldwide. They tailor the program to each client, starting with a data-driven planning phase based on competitor performance.

Then they build a custom solution on their all-in-one platform that not only includes branding and onboarding affiliates but also a constant real-time evaluation of the strategy. This allows the team to make rapid informed changes to the program to ensure customer success in the shortest time possible.

3 – Glass Digital

Glass Digital is a full-service digital marketing agency based in Newcastle Upon Tyne. They offer a wide range of services, from SEO to paid search and social media marketing.

Their affiliate marketing management services include program set up, recruitment, training and support for affiliates, activity updates, performance analysis, and more.

Glass Digital has a proven track record of helping businesses achieve their goals via affiliate partners such as The Guardian and Independent.

4 – Tandem 8

Tandem 8 is sitting on the opposite end of the spectrum from a general digital marketing agency. Specializing only in affiliate program management, this team is all about providing a tailored, rapid-growth affiliate solution for their clients.

With decades of combined experience and over 100 programs launched for clients, Tandem 8 might be the optimal solution for brands that really want to focus on scaling up their affiliate marketing sales channel.

5 – Optimus PM

Optimus PM is leveraging its highly experienced team of affiliate managers – many of them working in this position since the early days of the industry – to deliver cost-effective campaigns for their clients.

Another specialist agency focusing on affiliate marketing only, they have the proof of results that have enabled them to win multiple awards in the industry.

While they have worked with many smaller brands, their list of clients also includes the likes of Crocks, GANT, and KwikFit.


What percentage of my sales can come from affiliate marketing?

This really varies depending on the niche and product. In some cases, affiliate marketing can account for as little as a few percent of total sales.

In other cases, it can be the dominant sales channel. For example, in the case of Crock-Pot (Slow Cooker), over 60% of all online sales come from affiliate marketing.

How much does it cost to hire an affiliate marketing agency?

This also varies depending on the size of your operation and the level of service you require from the agency.

In most cases, businesses will pay a monthly fee plus a commission on sales generated by affiliates. This can range from a few hundred pounds per month to several thousand.

What are the benefits of affiliate marketing?

There are many benefits of affiliate marketing, including:

  • Reach new customers that you wouldn’t be able to reach through other marketing channels
  • A cost-effective way to grow your business
  • Increased brand awareness and exposure
  • Helps you build valuable relationships with influencers in your industry
  • Provides a performance-based marketing channel (you only pay for results)

What are the risks of affiliate marketing?

There are also some risks associated with affiliate marketing, including:

  • Potential for fraud/inappropriate behavior by affiliates
  • Can be difficult to track/measure results
  • Can be time-consuming to manage
  • Requires ongoing effort to recruit and maintain high-quality affiliates


Working with a good affiliate management company can save a lot of time and headache for a busy business owner.

Sure, you need to do your research when choosing the partner agency for your brand, but this is a business relationship that can bear fruits for a long time.

Feel free to reach out to us if you need advice and don’t forget to sign up for our FREE TRIAL in the meantime.

Remember, good PR will help your brand exposure which will lead to more sales in the long run!