Spring/Summer 2024 – Press Loft’s official trend report

In the lead up to a new year, the team here at Press Loft always looks forward to researching and curating product selections for our official trend reports, and we’re so excited to finally share our latest one for 2024 with you! 

If you were able to join us at Top Drawer in January, you would have been able to snag a physical copy and discover our selections ahead of everyone else. For those of you who weren’t at the show though, you’re in luck – the digital copy is now available to download.

In our latest webinar, our founder Nikki went through the booklet in detail to walk you through each of our selections for the months ahead. From key colour predictions to emerging styles, you’ll find all the interior inspiration and insights you need. Here’s a sneak peek at a few of our favourite trends for 2024:

Green Tea

Image credits: Talking Tables | Besselink & Jones | Sweetpea & Willow | Thorndown Paints | Bøde Living | Desenio | Poster Store | Laura Ashley

This pale green hue exudes and air of tranquility and natural beauty that we all crave as a new year begins. Its unique shade of green draws inspirations from the leaves of green tea, offering a refreshing and soothing addition to any home.

“Just Because” gifts

Image credits: Desenio | Refined Spaces | Top Drawer | Marvling Bros Ltd | Different Kind | Leaf Envy | Oakdene Designs

Celebrate the spontaneity of generosity with “Just Because” gifts. In an age where thoughtful gestures often speak louder than words, this trend encourages the joy of giving without a specific occasion. Surprise and delight your loved ones with tokens of affect, just because.

Elevated entertaining

Image credits: Mint & May | Truffle Tablescapes | OKA UK | Coco & Henry | Spicer and Wood | Dartington Crystal | Ella James | VAVOOM | OKA US | Casa By JJ | Avalon Home |THE FIND STORE

Raise the bar at your next soiree with Elevated Entertaining. This trend goes beyond the ordinary, transforming gatherings into memorable experiences. From curated tablescapes to innovative culinary presentations, every detail is thoughtfully designed to elevate the art of hosting.

Want to learn about what other trends will be popular in 2024? Catch up on our latest webinar to see our full forecast and download your digital copy now!

What is Press Loft? 

Press Loft is a PR platform specialising in the home, gift and lifestyle sectors. We help thousands of brands to get their products into the press. Our PR tools allow companies to easily secure press coverage and quality backlinks for SEO by connecting with them with our network of 25,000+ journalists, bloggers and influencers. 

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