In the lead up to a new year, the team here at Press Loft always looks forward to researching and curating product selections for our official trend reports, and we’re so excited to finally share our latest one for 2024 with you!
If you were able to join us at Top Drawer in January, you would have been able to snag a physical copy and discover our selections ahead of everyone else. For those of you who weren’t at the show though, you’re in luck – the digital copy is now available to download.
In our latest webinar, our founder Nikki went through the booklet in detail to walk you through each of our selections for the months ahead. From key colour predictions to emerging styles, you’ll find all the interior inspiration and insights you need. Here’s a sneak peek at a few of our favourite trends for 2024:
Green Tea
This pale green hue exudes and air of tranquility and natural beauty that we all crave as a new year begins. Its unique shade of green draws inspirations from the leaves of green tea, offering a refreshing and soothing addition to any home.
“Just Because” gifts
Celebrate the spontaneity of generosity with “Just Because” gifts. In an age where thoughtful gestures often speak louder than words, this trend encourages the joy of giving without a specific occasion. Surprise and delight your loved ones with tokens of affect, just because.
Elevated entertaining
Raise the bar at your next soiree with Elevated Entertaining. This trend goes beyond the ordinary, transforming gatherings into memorable experiences. From curated tablescapes to innovative culinary presentations, every detail is thoughtfully designed to elevate the art of hosting.
Want to learn about what other trends will be popular in 2024? Catch up on our latest webinar to see our full forecast and download your digital copy now!
What is Press Loft?
Press Loft is a PR platform built to help home, gift, and lifestyle brands boost visibility through both seasonal trend moments and ongoing press coverage. Whether you’re launching a new collection or tapping into emerging styles (like the ones in our trend report), we connect you directly with over 26,000 journalists, bloggers, and influencers actively sourcing content.
Our platform includes everything from press release distribution and high-res image hosting to real-time media coverage tracking and detailed PR planning guides to help you get your timing and strategy just right. Whether you’re new to PR or levelling up your approach, we’re here to help you land the coverage your brand deserves.
Did you know that we offer a FREE trial of our PR tools for new brands? Click here to start your free trial and join over 1,300 brands already using Press Loft for their business!
