What’s new on Press Loft?

When you have a platform that has been running for over 18 years, you’re inevitably going to need to update, rethink and refresh different areas to keep up with how the industry and the needs of your clients evolve. That’s why our team has been busy behind the scenes building some exciting new additions to the Press Loft toolset that we can’t wait for you to try out! 

Introducing: AI Image Upscaling 

By now you should know how important high-quality imagery is for your PR, just in case you missed the memo here’s a quick refresher: Your images are seen an extension of your brand identity, so it’s important to invest in crisp, high-resolution product photos that will both catch the journalist’s eye and make a statement if they make it to print. Previously, any low-res imagery that was added to the platform wasn’t usable (more specifically, our system would block these images from going live). But we understand that not every brand has the time or budget to source high-res alternative shots at short notice 

 This is where the AI-upscaling tool comes in! “AI-upscaling” is the process of using artificial intelligence to increase the resolution of an image. We wanted offer AI-upscaling so any low-res images you upload can now meet our image requirements and be shared with our journalist network whenever you’re in a pinch.  

Quick disclaimer: we still recommend that you should upload your own original high-res images (if you have them) as these will be the best overall quality. However, this tool will allow you to dramatically improve the quality of your lower-res imagery so that it is suitable for any potential features our media members are working on 

Our new and improved press release editor 

We’ve made some major adjustments to our press release editor – first and foremost being the new look! While weaving in our updated branding colour palette and a new sleek layout, we wanted to make sure it remained super user-friendly and easy to navigate, whether you’re a PR professional or a small brand just getting started! 

Here’s a quick run-down of the editor’s main features: 

  • Intuitive Drag-and-Drop Interface: Arrange your content with ease. Our new drag-and-drop feature allows you to seamlessly place images, videos, and text blocks exactly where you need them. 
  • Dynamic Content Blocks: Customise your press releases with dynamic content blocks that can include quotes, bullet points, or even social media embeds, giving your narrative a rich and engaging format. 
  • Real-Time Collaboration: Work together with your team in real-time! Multiple users can now edit the same document simultaneously, ensuring that your press releases are a collaborative effort. 
  • Media Library Integration: Access your media library directly from the editor. This means you can insert images stored on Press Loft into your press release without having to leave the editor. 
  • Auto-Save Functionality: Never lose your work again. Our auto-save feature ensures that every change is captured, so you can pick up right where you left off, anytime. 

But to make press release writing even simpler, we’ve created something extra special… 

Generate releases with AI ✨ 

We’re excited to roll out our new AI press release generator, a game-changing addition to our suite of tools that’s all about simplifying the press release-writing process! Picture it as this: all the copy-writing expertise of a seasoned PR, wrapped up in a friendly digital assistant that’s on call 24/7. This nifty tool is here to empower your brand to create press releases that are not just clear and precise, but also strike a chord with your target audience. Simply select your favourite images from your personal library, choose a topic, and voila! You’ll have a polished press release ready to tweak and send in just seconds! 

Our Shopify integration has finally arrived: 

For e-commerce brands, we’ve got something special – our new Shopify Integration. This feature allows you to seamlessly connect your Shopify store with Press Loft, making it easier than ever to manage your PR assets and product information. With a few clicks, you can sync your product catalogue and use these details to enrich your press releases and image library. This integration not only saves time but also ensures that the information you share with journalists is always up-to-date and accurate. 

And more is yet to come! We’ve been working on some exciting new projects so keep your eyes peeled for any announcements on our socials 😉