Over the past few months, we’ve been hard at work rolling out a series of updates designed to make your experience on Press Loft more seamless, connected, and inspiring. From simplifying your messaging to bringing brand news front and centre, these new features are all about giving you easy, centralised access to the tools and information you need!
Say Hello to Our New Inbox and Messaging Features
We’re thrilled to bring you a brand-new inbox, keeping all your brand and media communications in one place on Press Loft. No more switching between emails or losing track of messages—everything’s now stored on-platform, making it easier than ever to stay organised and connected.
With this update, you can keep track of every conversation, follow up whenever you need, and respond in real time to new opportunities. Brands can also attach images directly to their messages, so journalists can quickly download or save them for later from a single conversation — no extra steps needed.
And the best part? There’s even more to come! Soon, you’ll be able to reach out to brands more directly, manage responses to requests right in your inbox, and, if you’re an influencer, handle brand collaborations all in one place.
Explore Press Loft’s Expert Quotes Database
One of our most exciting recent additions, the Expert Quotes Database, is designed to make finding and sharing expert insights smoother than ever. Brands can now set up profiles for their key experts, ready to share industry knowledge, trend insights, and unique perspectives with media professionals looking for credible quotes.
For journalists, this means instant access to a go-to source of expert insights—no more time-consuming searches or missed connections. You’ll find experts across various fields ready to contribute to your stories, all on-demand. And for brands, it’s a chance to build authority, connect with the media, and establish thought leadership in your industry.
Introducing Your New Newsfeed: Stay Connected, Stay Inspired
Say hello to our brand-new activity feed! Now, staying up-to-date with the latest brand news, trends, and collaborations on is easier than ever. Think of it as your go-to dashboard for discovering everything fresh and exciting happening on Press Loft — all in one place.
With this new feed, you can explore the latest press releases, dive into new product collections, and find trending items perfect for your upcoming stories. Plus, if you have favourite brands, you can follow their updates to keep track of their newest releases and announcements as soon as they happen.
You’ll also find it easy to save content for later, so you can bookmark anything that inspires you or fits an upcoming feature. And there’s more to look forward to: we’re working on personalised feed options and interactive features to make your experience even more tailored and seamless.
Each of these new features are only in their first phase; If you have any feedback you’d like to share that will help shape how they evolve over the coming months but sure to use the feedback buttons on-site or shoot us a message at info@pressloft.com!
What is Press Loft?
Press Loft is a PR platform specialising in the home, gift and lifestyle sectors that helps thousands of brands to get their products into the press. Their PR tools allow companies to easily secure press coverage and quality backlinks for SEO by connecting with their network of 26,000+ journalists, bloggers and influencers.
Did you know that we offer a FREE trial of our PR tools (including influencer outreach) for new brands? Click here to start your free trial and join over 1,300 brands already using Press Loft for their business.
