The 28 Best PR Tools on the Market

If you’re looking for the best PR tools on the market, look no further! In this comprehensive guide, we’ll introduce you to some of the most popular and effective tools out there.

From writing and distribution to media monitoring, these tools will help you get your PR strategy off the ground and running. Read on to learn more!

Press Loft

Forgive us for featuring our own set of PR tools at the top of the list but this is why we have created them! To be the best on the market, that is.

At Press Loft, with just one easy signup and a low monthly fee, you get access to our image library which is browsed by our network of over 22000 journalists who are looking for inspiration and stunning images to feature in their publications.

Combine it with our creative studio, press release creator, our platform for journalist and influencer requests that you can reply to, and our collaboration alert service, and you have an easy-to-use, effective, and budget-friendly PR power package at your fingertips! Sign up for our FREE TRIAL now!

PR tools for finding journalists

Muck Rack

Muck Rack is one of the best-known tools in the PR industry for finding journalists and influencers. It has a comprehensive database of over 900,000 media contacts, which you can search by keyword, location, media outlet, or topic.

You can also create custom lists of journalists and influencers to target for your pitch campaigns. Muck Rack also offers a handy Chrome extension that allows you to quickly find contact information for any journalist on the web.


BuzzStream is another option for finding and managing your media contacts. It also offers a database of over one million journalists, bloggers, and influencers.

But what sets BuzzStream apart is its ability to help you manage your relationships with these contacts. With its robust CRM features, you can keep track of your interactions, pitches, and more.

This is a crucial tool for PR professionals who want to build and maintain strong relationships with the media.

PR tools for finding contact details


Hunter is the most popular tool for anyone looking to find contact details for their target media list.

Just enter a website domain and Hunter will scour the web for email addresses associated with that domain.

It’s that simple! You can also use Hunter’s “Bulk Search” feature to find contact information for multiple domains at once. This is a huge time-saver when you’re trying to build a large media list.

Voila Norbert

Voila, Norbert is another great tool for finding email addresses. Just enter a name and domain, and Voila Norbert will return any associated email addresses.

You can also use Voila Norbert to verify email addresses, meaning you can be sure that the address you have is valid before sending your pitch.

Trend discovery tools


BuzzSumo is a must-have tool for any PR pro. It allows you to quickly and easily find the most popular content on the web.

Just enter a keyword or topic, and BuzzSumo will show you the most-shared content on social media. This lets you quickly get an idea of what’s resonating with your audience and what kind of content you should be creating.

Quick Search

Quick Search is another great tool for finding popular content. Just enter a keyword, and Quick Search will show you the most popular articles, blog posts, videos, and more on that topic.

This is a great way to quickly find relevant content to share with your audience and spot trends you can hop on while they are still hot.

You can also discover influencers covering the topic you are interested in, letting you spy on them for content ideas you can recreate.

Writing tools


Grammarly is a must-have tool for any PR pro who wants to up their writing game. Grammarly is an AI-powered writing assistant that catches grammar mistakes, typos, and more.

It’s like having your own personal editor!

Grammarly also offers a handy Chrome extension that allows you to check your writing as you go.

This will easily keep your emails, pitches, and other written communications are error-free.

Hemingway Editor

Hemingway Editor is another essential tool for PR pros who want to improve their writing. Hemingway Editor highlights complex sentences, adverbs, and passive voice, so you can make your writing clearer and more concise.

This is a great tool for making sure your writing is easy to understand and free of errors.


Wordtune is yet another great tool for anyone who wants to improve their writing skills. Wordtune helps you find the perfect word or phrase for any situation.

Just enter a keyword, and Wordtune will show you a list of related words and phrases, making sure your writing is always fresh and interesting.

You can rewrite sentences or even whole paragraphs in the style that represents you the most.

Design tools


Canva is a popular free tool for anyone who wants to create professional-looking designs. Canva is an online design platform that makes it easy to create stunning visuals for your pitch deck, media kit, website, and more.

Just enter what you want to create, and Canva will provide you with templates, photos, and fonts to help you create a professional-looking design.


Piktochart is another great tool for creating clean-looking designs. Piktochart allows you to create infographics, presentations, and more.

Just enter your data, and Piktochart will turn it into a visually appealing design. You can quickly make complex data easy to understand and present in a way that is sure to capture your audience’s attention.


Unsplash is a great resource for finding high-quality, royalty-free photos. Type in a keyword, and Unsplash will show you a range of relevant photos.

This is an easy way to find professional-looking photos to use in your designs, without having to worry about copyright infringement.

All they ask in return for using their images is that you link back to the photographer with a reference link.

SEO tools


Ahrefs is the most comprehensive all-in-one SEO tool on the market. The tool helps you track your website’s organic traffic, backlinks, and more.

You can also use Ahrefs to spy on your competitors’ SEO strategies and see what’s working for them. This lets you stay ahead of the curve and make sure your website is ranking high in search engines.


Moz is another great tool for PR pros looking to improve their SEO. Moz helps you track your website’s organic traffic, keyword rankings, and more.

You can also use Moz to audit your website’s SEO and find areas that need improvement. This allows you to make sure your website is optimized for search engines and ranks high in search results.

Rank Math

Rank Math is a free WordPress plugin that helps you improve your website’s SEO. The plugin helps you optimize your website for search engines and track your progress over time.

The paid upgrade gives you many extra options such as the most advanced schema-generator for WordPress.

This ensures that your website is always optimized for the latest SEO best practices.

Social media tools


Hootsuite is a must-have tool for any PR pro who wants to manage their social media accounts. Hootsuite allows you to quickly and easily post updates, track mentions, and more.

You can also use Hootsuite to monitor your competitor’s social media activity and see what they’re up to. This is an awesome way to stay ahead of the competition and make sure you’re always on top of your game.


Buffer is another great tool for managing your social media accounts. Buffer allows you to quickly and easily post updates, track mentions, and more.

You can also use Buffer to schedule your posts in advance, so you never have to worry about forgetting to post something important. Using their service keeps you organized and makes sure your social media accounts are always active.

Both Hootsuite and Buffer offer great features for managing social media accounts, so it really comes down to personal preference. I personally prefer Hootsuite because it offers more features and integrations, but Buffer is a great alternative if you’re looking for a simpler tool.

Outreach tools


NinjaOutreach is an effective tool for finding influencers and building relationships with them. The tool allows you to quickly search for influencers in your industry, and then contact them directly through the platform.

You can also use NinjaOutreach to track your outreach efforts and see what’s working. This helps you optimize your outreach strategy and make sure you’re getting the most out of your efforts.


If you’re looking for a tool to help streamline your pitch process, Pitchbox is a great option. It’s an all-in-one platform that helps you research, organize, and manage your outreach campaigns.

Pitchbox also offers a number of features to help you personalize your pitches, including the ability to insert custom variables into your templates and track which journalists open and click through your emails.


Help a Reporter Out (HARO) is a great resource for finding opportunities to get media coverage for your brand. It’s a free service that connects you with journalists who are looking for sources for their stories.

You can sign up to receive daily, weekly, or even real-time email alerts of new opportunities that match your criteria.

HARO is a simple way to get your brand in front of a wider audience and build relationships with journalists at the same time, although it can be time-consuming to reply to several requests without a guarantee that you will be featured.


Pitchengine is another useful tool for finding opportunities to get media coverage. It’s a free service that allows you to search for and pitch story ideas to journalists.

You can also use Pitchengine to create custom RSS feeds of new opportunities, so you’re always up-to-date on the latest possibilities. With this function, you can make sure you don’t miss a beat and always have the best chance of getting media coverage.

Press release distribution tools


Marketwired is a paid service that allows you to distribute your press releases to a wide range of media outlets.

It also offers features such as media monitoring, so you can track the performance of your release and see how it’s being received.

They have an online newsroom feature that lets you build a dashboard your client can easily monitor their mentions in one place.

Business Wire

Business Wire is another paid service that offers press release distribution. It also offers a number of features to help you track the performance of your release and ensure it reaches the right audience.

They offer different packages based on the number of media outlets and locations included but they are not the cheapest option out there.

PR tools for media monitoring

Google Alerts

Google Alerts is a free service that allows you to monitor the web for mentions of your brand, competitors, or any other keywords you specify.

You can choose to receive email notifications whenever new results are found, or you can view them in your Google Alerts dashboard.

Alerts can be customized to include only certain types of results, such as news articles, blog posts, or web pages.

You can also set up Google Alerts to track mentions of your brand on social media sites like Twitter and Facebook.


Mention is a tool that helps you track online conversations in real-time. It allows you to monitor the web, social media, news sites, and forums for mentions of your brand or keywords.

Mention also offers a handy Chrome extension that allows you to quickly see how often a website or blog is mentioned online.


Brandwatch is a tool that helps you track, analyze, and visualize online conversations. It allows you to see how your brand is being talked about online and what kind of sentiment people have towards it.

You can also use Brandwatch to track competitor activity, find influencers, and measure social media ROI.

Critical Mention

An enterprise-level all-in-one media monitoring tool that is best suited for large companies.

Not only do they monitor the online sentiment about the company, but they even cover television and radio channels.

An extensive reporting section makes this a very powerful tool for marketing teams with deep technical knowhow.


There you have it, our list of tools for PR professionals to use in 2022 and beyond.

If you feel a bit overwhelmed by all the options and complexity that comes with planning and executing an outreach campaign, let us remind you that our own set of PR tools are designed to cut through the noise and provide an easy-to-use suite that gets you results.

Loved by brand owners and PR professionals alike, sign up for our FREE TRIAL today to experience the power of our tools firsthand.