Finding success as a new fashion brand in today’s fast-paced environment can be a daunting task – unless you have an experienced partner to help you along the way.
Fashion PR is an important and sometimes overlooked part of the fashion industry. It has been called «the backbone» of the fashion world, which is why so many designers and brands hire a professional to handle it for them.
This is where we come into the picture. Press Loft is a cutting-edge fashion PR platform.
In addition to working with fashion brands directly, we help other PR agencies to extend their reach too, putting us at the forefront of the fashion marketing landscape.
Whether you are the owner of an upcoming fashion brand, or an experienced PR director looking to get ahead of the competition, we are confident that working with us will get you closer to your goals.
Explore our packages or reach out to us with any questions and one of our friendly team members will help you find the best solution to your fashion PR needs.
How Does PR Work in Fashion?
As a fashion brand, you want to be covered by both magazines and influencers. They reach different segments of your target customers and being seen by the right eyeballs is an integral part of any successful marketing campaign.
At Press Loft, we can help you with both.
Showcase your best product images to hundreds of fashion journalists who are looking for quality images they can feature in their articles. We will also monitor the success of your campaign to help you fine-tune your image marketing strategy.
Add optional, flexible extras such as press releases, image requests from journalists or collaboration with the right influencer for your brand.
How Can a Fashion PR Company Help My Brand?
The best way to promote your brand is through a well-researched campaign executed by a professional fashion PR agency that understands the industry you’re working in.
What we bring to the table can be summed up with two words: experience and connections.
We have been helping brands and PR agencies since 2006 and our extensive network of magazines, journalists and influencers enable us to secure exposure in over 100 countries.
If you are just starting out, it would be close to impossible to build the connections we have. In fact, even large PR agencies are working with us, recognizing the value of our unique image distribution and contact management system.
Need to work with a limited marketing budget?
We can help you connect to the right journalists and influencers in a convenient and effective way, giving your fashion brand the exposure it needs to succeed.
Why Choose Press Loft?
Simply because we are the obvious choice.
As a leading PR company based in the heart of the fashion industry – London – we have both the team and the know-how to catapult your brand to new highs.
Trusted by thousands of brands, PR professionals, journalists, and influencers, we have developed a convenient and effective service to cater to your fashion PR needs. Our tools are used by brand owners, junior PR team members, and professionals who are experts in this field alike.
Register for a FREE TRIAL to see the power of our platform in action.
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What Does Fashion PR Mean?
The fashion PR industry is responsible for promoting clothing and accessory labels and brands through media channels – which include broadcast, print, and online media.
A fashion PR agency uses its connections to secure press coverage in magazines, often resulting in additional exposure via image search in search engines such as Google or Bing.
They make it easy for journalists to find images they can use in fashion roundup articles, covering trends, seasons, or gift guides for upcoming holidays.
Why Is Fashion PR Important?
For a new or an upcoming brand, getting in front of the eyes of customers in a fast and cost-effective way is essential.
Every fashion company needs a strategy for communicating with their target audience, which includes developing a social media presence on platforms such as Facebook, Twitter, Instagram, casting events or shows to raise awareness about their products, launching creative campaigns through TV ads or billboards, writing articles on blogs or magazines, etc.
Marketing can be a huge time and money sink for someone who is less experienced. The best fashion PR companies know what works and help reach a better return on investment on your marketing spend.
What Does a Fashion PR Manager Do?
Fashion PR is a specialized and strategic communications discipline that reaches out to consumers and the media.
Fashion public relations professionals use their creative skills, knowledge of fashion trends, and expertise in social media marketing to promote brands with innovative ideas for new collections or products.
This type of publicity can be an important factor in determining brand success because it builds awareness about the newest designs or product features.
The influence of fashion PR firms has grown over time as they continue to provide fresh strategies for connecting with today’s savvy consumer who wants more than just product information from brands—they want style tips too!
Fashion PR vs Other PR Niches – What’s the Difference?
The fashion industry has always been the centre of media attention. It’s not uncommon for a designer to have their own reality TV show or be featured in an ad campaign for a major corporation.
With all the noise, how does PR help? Turns out there are some similarities and differences between fashion PR and other industries such as gifts, jewellery or beauty products.
For one, fashion is more time-sensitive than most other niches because trends come and go so quickly. This means that fashion PR professionals need to work on getting stories published on blogs, magazines, newspapers, and online news sources as soon as they happen – sometimes before!
Another major difference between fashion marketing and some other niches is social media integration. The majority of people who read PR pieces are looking them up online, so it’s important to have a strong social media presence with many followers.
How Much Is Fashion PR?
Fashion PR is a very broad term, and the costs can vary widely depending on your needs. If you’re interested in fashion PR, there are important questions to ask yourself before diving into this type of campaign: What’s my budget? Who do I want to reach? What does success look like for my brand?
At Press Loft, we offer several packages for a variety of budgets, starting from just £20 a month. It can flex, depending on how much exposure you want to get and how fast do you need results.
Do I Have to Work with Influencers?
Marketers and brand owners are increasingly hiring fashion PR agencies to help them promote their products.
As an agency, we understand that it can be intimidating to work with influencers for the first time. Influencer marketing is a powerful tool, but many marketers find themselves unsure of how to go about it or whether they should even use influencers at all.
If you fall in this category, don’t fret! We can handle all the communications between your brand and the influencers who help promote your company.
Do you have any questions that we haven’t answered? Get in touch and our team will help you out.
If you are ready to make the first step towards better PR, sign up for our two-month FREE TRIAL here.