This one might seem like an obvious tip, but sometimes it’s worth a reminder; always send a press release when you have new products and images on the site.
Journalists love writing about new products or collections, so when you’re about to launch, pop the images on Press Loft and let journalists know the news! It will help to help boost your downloads and journalist awareness, putting you in a great position to get maximum coverage.
It doesn’t have to be long, but it should cover the basics, like this one from Zakkia Shop.
View press release on the site here.