When setting up your Instagram profile, you have the important decision of choosing between a personal, business or creator account. Whichever account you pick will determine how you are portrayed on Instagram, but don’t worry, you can easily switch your account whenever you wish in your settings. The big question is, who should have which account?
Lets start with the first profile Instagram introduced, the personal account. The personal account is ideal for Instagram users who want to have an account just for their own personal use. There is the option of the private setting and the ability to connect multiple Facebook pages and profiles. If you don’t wish to offer or sell a service or any content creations like sponsored posts or products, then this account would be ideal for you.
The second account Instagram introduced was the Business account. The business profile allows brands to showcase their profile as a business instead of a personal profile. Businesses can link a ‘shop now’ button to their images, making it easy for potential customers to access links to their website. The business account offers brands a contact button for potential customers, address, location, analytics and ad targeting.
Influencers may not class themselves as a business and don’t fall under the personal account, so where does that leave them? Although some influencers may still opt for the Business account, there are many that felt like there was something missing. So in a world full of bloggers and influencers, Instagram then decided to introduce the Creator account.
The Creator account offers a variety of insights including follower analytics and audience growth. The Creator profile also offers an inbox refresh, with the option of primary, general and request folders, this means influencers can split their messages up into messages they want to see instantly, messages that aren’t as important and messages from people that the user doesn’t follow. The creator profile also offers influencers the option to hide or display their contact information, giving them more freedom to choose between whether they wish their followers to see their contact number or email, this may be something they want to keep private.
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