Launching an online interior brand can be an exciting, yet overwhelming experience. Lockdown has brought out our creative sides and has inspired many people to start their own business. Interior design, renovation, DIY and gardening have been such popular subjects over lockdown and this has led to the launch of interior brands online. There are lots of things to consider once you have your initial brand and website sorted. Whether you are thinking about starting your own interior brand or are a start-up looking for some ideas, we have some PR and marketing tips so you are ready from the get-go with your interior brand.
Creating social media platforms like Instagram, Facebook, Pinterest and Twitter is important to grow your brand awareness and audience. For interior-focused brands, we recommend creating a profile on these platforms to start as those are the biggest social media platforms that will help you grow your audience and brand awareness. If you are starting from scratch on those channels, remember that it takes time to build an audience. A few things to keep in mind when starting out on social media:
- Be consistent.
- Try to share a story and not just content (behind the brand, how your brand was created). Social media is a competitive place so you want to make sure people know what you’re all about. Some brands make the mistake to only share shoppable products. Remember to inspire your audience with the content you are creating!
- Use hashtags – using hashtags can boost your posts and generate more interest in your products.
As you start to grow your following you can begin to work with influencers to create appealing campaigns and gain more followers (competitions, collaborations).
Social media is an unmissable and free way to get your new brand out there and build an audience.
At a later stage, and if your budget allows, you can also consider social advertising. It can be a great way to build your audience, get your brand known and be in front of a potential audience. You can read our 9 powerful Instagram marketing tips.
If you have already launched your website, remember to add an option on your website to sign up to a newsletter.
Getting potential customers to sign up to your newsletters means that you can reach out to your audience with new products when they launch and keep them up to date with discounts and any announcements. Lots of platforms like Shopify, Squarespace, Wix ,etc. offer easy integrations and also link to Mailchimp to create your newsletters easily.
Come up with creative ways to showcase your products every month, this can be anything from a seasonal theme like Christmas, Easter, Mother’s Day to what is trending in the interior world. You can check our yearly calendar that might be relevant to you.
Influencer marketing with micro influencers
Collaborating with influencers can be a great way to build your reputation and brand name. Influencer marketing can be a costly exercise, so it might be worth considering micro influencers to start with. Micro influencers are great as they are authentic, affordable, niche and will be more enthusiastic about your brand. They will showcase your products in a creative and unique way on their social media platforms and their blogs. You can read all about why working with micro influencers might be the way forward for you here.
Send a press release
Sending a press release is such an important part of PR. Press releases tell the journalist about your brand, your products and any new launches or news you may have. Make sure you let journalists know about your products by sending press releases monthly. If you don’t have any journalist contacts, Press Loft is a platform that will connect you with your dream journalists and allow you to send out your press releases to your ideal publications. Take a 60-day free trial on Press Loft (only available to new customers only.) If you are unsure as to how to write a press release, you can read our blog post on press release writing here.
PR is so important as it helps with building your brand image, SEO, link-building and site traffic which leads to those all important sales down the line. PR includes pitching to journalists on a daily basis, writing and sending press releases to journalists and sending relevant on-trend images to journalists. Being in the press and featured online attracts customers and opportunities that help create long-term success. If you want to find out more information on why PR is important to your brand, then view our blog post here. To maximise your PR, you can create an account on Press Loft. Press Loft is a DIY PR platform and will allow you to connect with all the journalists and influencers you need to get your PR started. All you need to do is create your account, upload your high-res images and then get started!
If you are looking to get your products featured in the press, Press Loft offers a 60-day free trial (only available to new customers).
What is Press Loft?
Press Loft www.pressloft.com is a PR platform specialising in the home, gift, and lifestyle sectors that helps thousands of brands to get their products into the press.
Their PR tools allow companies to easily secure press coverage and quality backlinks for SEO by connecting with their network of 20,000+ journalists, bloggers, and influencers.