PR tips for bathroom brands and manufacturers

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We work with many bathroom brands on Press Loft,  supporting their bathroom specialist PR agencies or in-house teams to automate and streamline their PR and editorial image placement in magazines, blogs and work with social influencers. Some of the brands include: 

B&Q, Waters Baths of Ashbourne, Matki, Big Bathroom Shop, Duravit, Tile Giant and Maison Valentina.

Our clients appear each month in the print and online versions of top publications like  EKBB, Grand Designs, Livingetc, Real Homes, Elle Decoration, Self Build and Design. 

Here is a small selection of coverage below:

You can see some examples of coverage generated here: 

Through the thousands of pieces of coverage we have secured, we have put together some key tips and tricks to maximise press coverage online and in print for PR for bathroom companies including sanitaryware, taps, bathroom furniture, baths, basins, tiles, showers, fixings, bathroom radiators and more.

1. Use trends
Use on trend colours in room set photography to keep coverage coming in continuously and to fit them into a wider set of coverage beyond new product launches.  Place your bathroom items in on-trend room sets.  You can read our blog on trends here on how to identify relevant interior trends.

2.  Use the coverage
If you sell via bathroom reseller showrooms, send copies of the magazines you have been featured in with a tag on the correct pages and encourage them to leave in store to provide inspiration for customers.

3. Case studies
You can work with the bathroom installers and interior designers to get access to case studies.  Titles like Real Homes, House Beautiful, Grand Designs and 25 beautiful homes are regularly seeking bathroom case studies. These need to be new, not used by other journalists and modern or novel in style.  In some instances the homeowner will need to be interviewed too.

4. Work with influencers
When it comes to interior influencers, you might want to consider offering payment over products to review, depending on the budget and cost of the product to you. Remember to also negotiate the use of any imagery throughout your own advertising and marketing to push the ROI. You can view our influencer marketing webinar here for more information.

5. Lifestyle images
Professional, well-lit room sets are key for bathroom companies – Inside stylists can give you a great resource of stylists to use and stylists can also recommend photographers too.  

6. Cut out images
Along with good room sets  + cut out images of any items for Get The Look style features.

7. Technical information 

Make sure some technical information is included when sending a press release as specialist bathroom journalists will want to know the details. It’s also recommended to make sure you have a clear point of contact for technical questions that the journalist can go directly too, the PR may field those questions.

8. Expert tips
Regularly produce expert tips style press releases which can cover topics such as:

  • Top Tips eg Top 5 tips in choosing bathroom fittings,
  • How to  eg How to design a small bathroom
  • Top Trends eg What is new for bathrooms in 2021
  • Interview – interview a key member of the team to give an insight into the company and processes.

Press Loft can help bathroom brands secure high levels of press coverage.

What is Press Loft?
PR platform specialising in the home, gift and lifestyle sectors that helps thousands of brands to get their products into the press.
Our PR tools allow companies to easily secure press coverage & quality backlinks for SEO by connecting with our extensive network of +18,000 journalists, bloggers and influencers.

Did you know that we offer a FREE trial* of our PR tools (including Influencer outreach) for gifts and interiors brands? Click here to start your free trial and join over 1000 brands already using Press Loft for their business.
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